Hot Events Affect Overseas Shopping Behavior

Living in China, using goods from all over the world, this is the life of an ordinary sea buyer.

So what is the most popular commodity in various countries? From a national perspective, the report shows that the most popular overseas shopping destination is the United States. Its shoes, clothing, digital appliances, glasses and jewelry are the first choice of Chinese consumers. Australia has a unique display in health care products and mother and baby products with excellent geographical environment. Korean cosmetics are among the most popular beauty products in China because they are more suitable for Chinese skin and are cost-effective than European and Japanese products.

In terms of commodities, consumers prefer boxes and bags in addition to the United States, and Italy, the United Kingdom and other European luxury power countries are also on the list.

While buying household products, Japanese goods with excellent quality and abundant products are most popular, followed by Germany, which is also known for its rigorous and meticulous details.

There are more than 20 thousand overseas merchandise brands on the ocean wharf platform, and more than 280 thousand overseas brands are released, covering almost all famous brands, ranging from dozens of yuan to hundreds of thousands of dollars, which can meet diversified choices of people with different consumption abilities.

And through the statistics of brand consumption, we found that Coach, Michael Kors and other light luxury brands won the most products with the largest number of products sold, and exceeded the GUCCI, Burberry and other first-line brands, becoming the most popular brand of ocean terminal platforms, and other sports brands such as Adidas and Nike were also on the list.

The second tier cities have the strongest consumption power, and the three or four line cities have generated tremendous potential this year.

What are the preferences of different city consumers in overseas shopping? The report shows that Beijing Shanghai has a big international reputation in terms of purchasing the sea. Prada, Lancome and Gucci are the most popular among Shanghai people, while Beijing people prefer Clinie, Bally and MK.

Coach and Nike sell best, while Shenzhen people love Korean skincare brand Whoo best.

Among the second tier cities,

People prefer to live in Japan and South Korea. They are known as the nappy who sells diapers, steam eyewear, the lion king of toothpaste, and the brand name of Jayjun, which is the top three favorite products. Compared to the fact that Chongqing girls love commodities, they are more famous. Gucci becomes the favorite brand of Chongqing girls, followed by Adidas and Givenchy.

In addition, Chengdu's most popular sea buying brand is HABA, which is famous for its skin care products. Nanjing's favorite is Royal Nectar, which attracts the attention of Chinese consumers with bee venom mask.

According to relevant media reports, since the implementation of the new cross-border electricity supplier, consumer confidence in sea buying has been affected.

The tax reform has great impact on bonded cross-border electricity suppliers. After the new deal was released from April 8th to April 15th, the import volume of Zhengzhou, Shenzhen, Ningbo, Hangzhou and other bonded comprehensive test areas decreased by 70%, 61%, 62% and 65% respectively than before the new deal.

Foreign direct shipping and other direct mail mode has not been affected, many bonded.

We must increase the proportion of overseas direct mail products.

In June 24th, under the influence of the British Europe event, the sales volume of European cargo terminals was doubled than that of normal ones, of which British goods contributed 60% of the total sales volume, while in terms of price, European commodities were actively traded at 4000-6000 yuan.

The average customer price is around 2000 yuan, and the big bag is the best seller.

In addition, during the European Cup, the sales volume of ocean pier platform sports shoes, national team uniforms and sports peripheral products increased sharply. Among them, Adidas sales increased by nearly 400% over the same period last month, and the number of orders increased significantly during the night.