Liu Qiangdong Visits CCTV Interview Show: He Will Surpass Ma Yun'S Alibaba.

Recently, Liu Qiangdong was invited to take part in CCTV's "dialogue" program. From the point of view of why Jingdong should do self employment and self built warehousing, he always talked about the views of rookie logistics. Liu Qiangdong believes that enterprises that really can survive over a hundred years are all Real economy All Internet companies, if they want to continue to succeed, will gradually develop towards heavy models.

The following are some of the following records:

It's only a matter of time before surpassing Ali.

Host: (Jingdong) the colors and feelings of this spell can be found in the poster at the back. You see, "fight and fight, only do first."

Liu Qiangdong: the first definition of our Jingdong is not just the first place on the broad scale. We hope that we will be the first when we are bigger than second to tenth.

Host: just because you want to be number one, others want to be number one, so you will have such a narrow encounter. Some people will be considered an opponent of Jingdong. Some of these opponents are familiar to us. We take a look at the big screen. Jack Ma Zhang Jindong, Li Guoqing, behind these three men, do you have a good relationship with them?

Liu Qiangdong: they are very good. I am very good friends with Li Guoqing.

Host: but you didn't mention Ma Yun, nor did you mention Zhang Near East.

Liu Qiangdong: maybe because of their age. They are much older than I am.

Host: too old?

Liu Qiangdong: there is a generation gap.

Moderator: among these three people to choose one, who is likely to become the biggest resistance to your first step?

Liu Qiangdong: there is only one Ma Yun now.

Host: do you have any plans to throw him behind him?

Liu Qiangdong: as long as we have enough time, we will surpass Ali someday.

Why does Jingdong do self employment?

Moderator: I like (video) inside a word called "bitter ha ha", it is obvious that so many platforms, we do not have to bother to haste to buy their own sell, then why do you want to do this bitter ha ha thing?

Liu Qiangdong: over the past twenty or thirty years, the Internet of the world has been pursuing the Internet. But to a certain extent, in fact, you can see that most of the profits of the Internet companies are in the exploitation of physical enterprises, in fact, did not bring any additional value to the physical enterprise, no matter what to search or do, you have to give money. But at the earliest time, Jingdong can be said to be all China. Internet industry In the only real economy, we never regard Jingdong as a virtual economy. We firmly believe that all the enterprises in the world can really live a hundred years and are entities.

Moderator: actually, this is really a controversial thing about self employment, including Ma Yun, one of the three men in the picture, who has expressed it on many occasions. In fact, he is not too optimistic about such an overweight mode.

Xu Xin (today's capital founder, President Xu Xin, investing in Jingdong): I think we invested in Jingdong. At the very beginning, it was self-supporting. It was different from Taobao. But when we invested in Jingdong, it made IT products and many DIY, but after Lao Liu got our money, he expanded two categories, one was mobile phone, the other was digital, and grew very fast. Then when he was going to do the big bang, my heart was beating drums, and I said, "ah, so many people like Su Ning, such a cow, we have not yet captured 3C new capital to do", then Lao Liu was very insistent.

Liu Qiangdong: at that time, we were selling DAC on the Internet. Almost all investors opposed (the host interposed "including Ms. Xu Xin opposite you"). It sells only televisions, refrigerators, and air conditioners, and there are few successful cases in the world. But why do we do it? In addition to ensuring user experience and enriching products, it is very important that we analyze the financial statements of Gome and Suning. They cost too much. I think that is because the chain stores under two lines have poor business efficiency and cost control capabilities, giving us huge opportunities.

Liu Qiangdong: we are doing proprietary business with two main factors. One is when we were doing business in 2004, in fact, we had nothing at all. Actually, there were many big crocodiles. For example, Dangdang has already got the third round of financing. Taobao has invested $one billion in YAHOO in the first two years of our 04 years. To be honest, in that case, if we do the same as Taobao, we have no real value. Second is still related to our business belief. I insist that the retail industry will eventually be self operated, because only self retailing can bring down the cost of industry and improve efficiency. If it is a pure platform, it is found that the cost of the entire supply chain has not declined, and the efficiency has not improved.

Why does Jingdong build its own logistics?

Host: is the essence of the Internet lighter or heavier?

Liu Qiangdong: I personally believe that all Internet companies in the future will gradually change if they want to succeed for a long time. For example, just a few drops of taxi have just been seen. In fact, there are already eighty thousand cars. Baidu also connects people and services, and also does a lot of takeaway.

Yin Sheng (former deputy editor in chief of Chinese version of Forbes): Yin Sheng, I think the difference between light and heavy is relative. In different stages, the proportion of light and heavy is different. For example, at that time, Jingdong was actually very weak in logistics. If you do it yourself, you may go faster than the way of socialization. Today, Jingdong is already a very large logistics company. But now the logistics companies outside the society are also up, including many professional companies such as Shun Feng. For the time being, I think Jingdong's logistics may compete with these socialized companies, and your efficiency can be higher than them, otherwise your competitors can have advantages.

Liu Qiangdong: Yin Sheng's view is quite universal. Many of our investors did not understand it at the beginning. Now most investors know that the logistics that Jingdong does is not the same as the so-called "three links one express" in the market. If this is done, it really does not have any value.

Our logistics is actually for the supply chain, for example, like all courier companies on the market, the original intention of the design is to hope that the goods will be continuously spanported and the more times they move, the more money they can earn. And what is our biggest pursuit of Jingdong logistics from the beginning of the design day? It is to reduce the number of goods spanported.

Now, on average, each commodity has to be spanported more than seven times throughout China, and I want to reduce it to two times. This has great social value. This is not an ordinary courier company can do. It must be put into a complete supply chain to think about the whole Jingdong logistics, only to discover its true value here. It is a very important part of the supply chain service.

Xu Xin: Why build logistics is also related to China's scenario, because Amazon already has UPX and Fedex when it comes to the electricity supplier, China has no UPS and Fedex, and the user experience is very bad. This is one. There is also a very good advantage, the density is big, the population density is big, so our logistics cost is actually low, and this advantage has also been caught by Lao Liu.

How do you see Jingdong losing money?

Compere: I checked the Internet before making the program. There is a data saying that from Jingdong to logistics today, their losses have reached 30 billion. I think today is a good opportunity to verify.

Liu Qiangdong: according to USGAAP (US accounting standards) last year, we accounted for 9 billion 400 million of the book loss.

Host: so this about 30000000000 is also a special number for black you, right? That figure is not true, but this thing really has a little desire to explore, that is, before you, no one in the world has done such a thing, warehousing is warehouse storage, logistics is logistics, why do you say you want to be a crab eating person?

Liu Qiangdong: This is why Jingdong has combed a brand new standard in the global electricity business. Until now, if you buy things on the US Amazon, its service and delivery speed is absolutely much worse than mine. Our user experience is definitely much better than Amazon's.

Moderator: but for such a user experience, you need to constantly burn money.

Liu Qiangdong: we counted at that time. We have two modes. The investment of logistics is mainly the investment of people. In fact, the real cost is warehousing, warehousing, we can choose to rent, we can calculate the postage, or we can only build up a network covering the whole country by about 23 billion. The most investment now is to buy land to build our own storehouse, because we can not rent such a large logistics center by ourselves. This is a heavy investment, and we may have to invest billions of dollars a year. But these are the assets of the company themselves. They are not burned up. Unlike many Internet Co, they are really burning up and subsidized. We actually burn little money and become valuable assets of the company.

Compere: but the investor family is the real gold and silver to take to you, he needs your real gold and silver to return to him, you cannot say, I have a good user experience, you wait, ten years, eight years, I will definitely give you back, but they can not wait?

Liu Qiangdong: the core is that when it comes to financing, it is very clear to investors. Why do we only have five or six funds invested in us at last? We can see many cases in our case. Maybe hundreds of funds look at us, do not tell us that they do not think, but since they voted for us, they will recognize our mode, recognize our thinking and recognize the core values of our business, so he is willing to accompany us and have time to wait and give us more money.

Moderator: I am particularly willing to stand with Mr. Niu Wenwen. That is to say, Liu Qiangdong is really lucky. He burned so much money that he finally burned out a new world.

Liu Qiangdong: burning the money must burn the core competitiveness. If you can burn the core competitiveness of any company, you can succeed. If you burn money without burning any barriers to competition, then I think your money has no value and significance.

Host: what are the barriers you built up?

Liu Qiangdong: the best user experience in the world.

How big will Jingdong be in the future?

Host: at present, how many people are there in the big family of Jingdong?

Liu Qiangdong: there are 50% or more than 60000 people. If warehousing and customer service are counted, Jingdong 70% (staff) comes from logistics staff.

Moderator: if you compete, Jingdong should be China's largest Internet Co, right?

Liu Qiangdong: the number of employees is definitely yes. In the future, we will become China's largest Internet Co in all aspects. Including net profit, our net profit will surpass all Internet companies one day.

Moderator: Ma Yun gave you an account. He said that China might have three hundred million packages every day after ten years. So the Jingdong needs one million people to complete the delivery of the express. The one million people have to let you manage enough, so that you can't sleep.

Liu Qiangdong: I believe that more than 90% of Jingdong will have more than one million employees a day. But I do not think that a company has no ability to manage one million people, because it is very simple. WAL-MART has one million and four hundred thousand employees in the world. It has a good management. Foxconn has one million employees in mainland China. It also has a very good management. There are hundreds of thousands of employees in many enterprises, and there are many, so I can say that managing people is a very important core competitiveness of Jingdong in the past. If I can't control this enterprise, I would rather sell him.

How to evaluate the rookie network?

Liu Qiangdong: the rookie network is essentially built on a few courier companies to build a data system. The good point is to improve the efficiency of these express companies, which is hard to hear. Finally, you wait and see, most of the profits of several express companies will be sucked away by vegetable and bird logistics.

Host: are you afraid to say that someone is unhappy?

Liu Qiangdong: actually, they all know now, but they just can't afford to leave now. Because you don't do this, they won't listen to it. You will be kicked out by it. You may have 50% of your package, so the root of your life has been caught. Only one Shun Feng refuses to do so, so I believe that only one SF can survive for a long time in an independent courier company, and will have a good profit.