• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Apparel Industry Trend Continues To Slump, The United States And Other Giants Were Forced To Pform Hard.

    2016/7/21 8:06:00 40

    Clothing IndustryUnited StatesBosideng

    Anxiety pformation has become the heart of clothing giants.

    The two most representative clothing brands in the country, the United States and Bosideng, are almost in the same predicament.

    The United States has tried four times of less successful pformation from a garment industry pioneer to a "martyr". Bosideng's performance fell year after year, and its share price shrank seriously. The tragic drama of the pformation of the old fashion enterprises continued.

    Almost touch the bottom

      

    Clothing industry

    The downturn trend, the impact of the electricity supplier, the foreign clothing brand "no distance" purchase, has made the old fashion brand besieged everywhere.

    Dagong international credit rating recently released the US bond tracking rating company's credit rating to maintain AA, and the rating outlook has stabilized from negative to negative.

    Dagong international credit rating believes that the competition in China's casual wear industry is fierce, and the competition pressure of domestic and foreign brands will continue to increase. Traditional clothing retailers will continue to be affected by changes in the electricity supplier and retail channel.

    Last year, by shutting down shops and increasing discount, the business revenue and gross profit continued to decline. Meanwhile, by the higher cost of the superimposed period, the total profit of the US state company suffered losses.

    In addition, the US stock is still relatively high in current assets and low in turnover efficiency.

    From 2013 to March 2016, the US business revenue has shrunk from 7 billion 890 million yuan to 1 billion 922 million yuan.

    At the end of 2015, the United States inventory was 1 billion 875 million yuan, up 30.59% over the same period last year.

    The US stocks account for a relatively high proportion of current assets, and there is always a risk of asset impairment.

    Another clothing magnate

    Bosideng

    It's also gloomy.

    By the end of 3 2016, the total number of Bosideng down clothing retail outlets decreased from 1328 to 5271.

    Among them, the number of self operated retail outlets was reduced by 833, and the retail outlets of third party distributors were reduced by 495.

    In terms of non feather down business, Bosideng men's clothing, Jesse and Mogao respectively reduced by 175, 8 and 61 respectively.

    The two part of the total business decreased by 1572 stores.

    Hard water test

    It is not easy for a big ship to turn around, and despite its courage to try it, the pformation of Smith Barney is more like dancing on the tip of a knife.

    After the fast fashion brand entered China, the United States opened its first pformation, adjusting the supply chain with ZARA and H&M, but the life cycle is still behind the fast fashion, which also leads to high inventory.

    After a series of attacks, the United States has not yet returned to the United States and encountered the surge of electric business. At that time, all the objects went through the streets and streets, and the United States also pioneered the business platform. Unfortunately, the State Grid did not realize the original intention of the US power supplier.

    Two years later, the United States bought back the state purchase network, but the O2O attempt to integrate with the entity store failed.

    In the pformation, the United States has introduced many brands, but it has not created the influence of the US brand.

    In the past two years, the United States has plunge into the wave of mobile terminal shopping, but the newly launched App has only about 200000 downloads as of last October.

    Compared with the US state, Bosideng's pformation rationality is many, although has not completely come out from the low performance, but has already improved.

    Bosideng reorganized the brand development strategy. Boston's chief financial officer, Mai Yun Quan, said that the brand of KangBo would be suspended and the remaining sub cards will continue to develop.

    Bosideng brand is still the key development brand of group down garment business. Icy is mainly selling online, focusing on young consumers, and snowy in the field of outdoor.

    In terms of non feather down business, Bosideng will focus on women's clothing, and the focus of future brand acquisition will also be considered from women's clothing.

    According to the results of the report, Boston, snow flying, ice cream, KangBo and others in the down business.

    Brand sales

    The amounts were 3 billion 316 million yuan, 447 million yuan, 5 million 200 thousand yuan, 830 thousand yuan and 218 thousand yuan respectively, accounting for 83.4%, 11.2%, 1.3%, 2.1% and 0.6% respectively.

    The income of OEM management business was 984 million yuan, down 18.1%.

    There are 12 main customers in Bosideng OEM processing business, which are well-known brands in the United States.

    Non feather down business fell 18.3% to 826 million yuan, Bosteng men's sales fell 32.5% to 186 million yuan, Jesse increased by 4% to 333 million yuan, Mogao fell 25.7% to 11 million 700 thousand yuan.

    Industry predicament

    The confusion of the pformation of domestic apparel giants also reflects the survival of the garment industry.

    According to the assessment agency, the garment industry will still face the environment of declining consumer growth in the next 1-2 years, and the multidimensional competition from international brands, network platforms and new consumption channels will still exist and the competition pressure will continue to increase.

    Compared with domestic brands, international brands have more brand appeal, quick response ability, global resource integration ability and more mature fast fashion brand culture.

    The domestic market share of international enterprises has increased year by year, which has a great impact on the domestic clothing brands, especially for the garment enterprises in the second tier cities.

    With the continuous expansion of international brands to the domestic garment market and the sinking to the three or four tier cities, the competition pressure of garment enterprises will continue to increase.

    At present, the market structure of China's garment industry is scattered. As of the end of 3, there are 1.6 enterprises in the domestic textile and garment industry, but the market share of the top ten brands in the industry is less than 10%, the market concentration degree is low, the market share is concentrated on the dominant brands, but the vast majority of the market is still occupied by products with low brand value or no brand added value, and the leading enterprises with absolute superiority have not yet formed.

    • Related reading

    How Does Leather Products Industry Change From Low End To High End?

    Industry dialysis
    |
    2016/7/20 20:52:00
    51

    From "Internet + Textile" To "Textile + Internet", What Role Does The Electricity Supplier Play?

    Industry dialysis
    |
    2016/7/16 11:15:00
    284

    Business Casual Men'S Clothing Market Has Broad Prospects.

    Industry dialysis
    |
    2016/7/15 17:00:00
    55

    China'S Textile Manufacturing Enterprises Take The Lead In Cost Pressure Relocation

    Industry dialysis
    |
    2016/7/14 17:31:00
    44

    Textile Industry Subverts Traditional Pformation And Upgrading To Find New Kinetic Energy.

    Industry dialysis
    |
    2016/7/14 10:32:00
    25
    Read the next article

    Terrorists Are Stepping Out Of The Middle East To Lock Bangladesh Or Affect The Clothing Industry.

    The terrorists came out of the Middle East to lock Bangladesh. Bangladesh is the world's second largest exporter of garments. It mainly supplies the market clothing of developed countries. If terrorists infiltrate Bangladesh, it will bear the brunt of the garment industry that accounts for 80% of exports.

    主站蜘蛛池模板: 最近最新在线中文字幕| 亚洲自拍欧美综合| 精品一区二区AV天堂| 我被三个老头同时玩| 国产三级a三级三级野外| 久久天堂AV综合合色蜜桃网| 免费看v片网站| 果冻传媒高清完整版在线观看 | 色综合久久久无码中文字幕波多| 最近中文电影在线| 国产成人精品久久一区二区小说| 亚洲一区二区久久| 五月婷婷丁香网| 欧美另类精品xxxx人妖换性| 欧洲美熟女乱又伦av影片| 国产精华av午夜在线观看| 亚洲人成影院在线观看| 亚洲成人www| 曰皮全部过程视频免费国产30分钟 | 麻豆久久久9性大片| 日韩一区二区三区北条麻妃| 国产乱理伦片a级在线观看| 久久99精品久久久久久噜噜| 自拍偷拍国语对白| 成人性生交大片免费视频| 免费高清a级毛片在线播放| www.欧美色| 熟女精品视频一区二区三区| 国产综合在线观看| 亚洲人成在线播放网站岛国| 免费福利在线视频| 日本在线视频www色| 国产chinese91在线| 一区二区三区在线播放| 激情内射亚洲一区二区三区爱妻| 国产精自产拍久久久久久蜜| 亚洲av无码一区二区三区dv| 麻豆自创视频在线观看| 欧美大香线蕉线伊人久久| 国产成人精品久久| 久久99热国产这有精品|