Business Casual Men'S Clothing Market Has Broad Prospects.

1. Leisure clothing market capacity

From 2011 to 2015, China

The market compound annual growth rate is 25.95%, and the market scale in 2015 amounted to 613 billion 430 million yuan.

The market scale of casual wear increased fastest.

Estimated 2016

It will continue to be the fastest growing segment of the market with a growth rate of over 20%.

Throughout

Market capacity, medium and high grade

The proportion increased from 40% in 2011 to 45.3% in 2015. It is estimated that 2016 will increase to 46.9% in 2015, and the market will reach 346 billion 230 million yuan.

Two, competition pattern of casual wear market

From the brand positioning,

Divided into high-end brand and low-end brand.

There is a big difference between the high-end brand and the low-end brand in brand positioning, target consumer groups, product pricing, main design elements and so on, so that they have significant differences in the way of competition and competition strategy.

Three, leisure apparel industry development status and trend prediction

With the development of economy and society, consumers

The consumption preference has changed a lot. The choice of clothing has been gradually deducing from the simple pursuit of popular fashion to focusing on the feeling of the soul, advocating freedom from constraints and pursuing freedom.

Highlight the lively, relaxed, simple and comfortable features in design, emphasize individuality, fashion, pay attention to the interpretation of life style, and adapt to the changing needs of consumers in consumer psychology and dressing styles.

An important market in the industry.

(1) traditional price competition has changed into brand differentiation competition.

With the increase of per capita national income and the growth of the middle class, domestic consumers are

The awareness is constantly improving.

Clothing has become the carrier of personal pursuit of high quality life and personality.

This trend is particularly evident in the leisure clothing market.

In recent years,

The market demand is strong, the number of brands is increasing rapidly, and the speed of brand change is accelerating.

The era of casual wear market brand and market segmentation has arrived.

With the diversification of clothing consumption demand, the middle and high-end consumers are in different situations and environments, such as work and work, home and outdoor, different parties, different sports and so on.

Styles and styles have different needs.

The focus of the new subdivision competition is "culture", "innovation" and "R & D".

In fact, the core competitiveness of brand is differentiation. Only by creating alienation can we form an irreplaceable competitiveness.

2. Thematic trend makes the culture and lifestyle of brand representatives the core competitiveness of the brand.

First,

Although it has become the mainstream of the clothing market, the brand has begun to homogenization.

The leading brands in the market are no longer just like the traditional ones. They simply locate the brand according to the age and income of the consumers, but integrate the lifestyle, ideas and values of the consumers with the brand culture deeply.

Second, the positioning of various brand styles began to cross and cross the boundary.

Fashion and leisure brands began to be stylized, and sports leisure brands began to be thematic.

The brand began to become younger and the outdoor leisure brands began to live.

(3) the market size of high-end casual wear has increased significantly.

The growth of disposable income and the increase of middle class population drive the change of personal consumption preference.

Consumers who earn more than middle-income tend to buy the clothing brand value and pursue the spiritual and cultural connotation besides product value.

Clothing is not only a clothing category for consumers, but also an external manifestation of personal accomplishment and cultural taste.

High-grade

Market size and market share increased significantly.