From "Internet + Textile" To "Textile + Internet", What Role Does The Electricity Supplier Play?

From "Internet + textile" to "textile + Internet", what role does the electricity supplier play in the textile industry?

Now, based on the steady foothold of their respective businesses, the major e-commerce platforms continue to vertically integrate resources from the upstream and downstream of the industry chain and do "

X's attempt.

The rise of net red, self media and content entrepreneurship is not entirely due to electricity providers, but is well versed in the essence and rules of "X+ Internet".

And the pition from "Internet + textile" to "textile + Internet" is the advantage of textile industry.

Target target market

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The "shop merchant" of the times did not do well, but only did not do it.

"We used to be a traditional textile enterprise. In recent years, the Internet has greatly changed people's way of life.

The participation in the "science and technology services market" campaign is to listen to the advice of experts and other textile enterprises on the integration of traditional industries and the Internet. We need the support of this area very much.

In recent days, the online technology market of light textile city carried out the "science and technology service into the market" activities at the China Light Textile City North market. Pan Kecai, the head of Shaoxing Kai Qiang Textile Co., Ltd., told reporters.

In order to speed up the full integration of the online market and the physical market, at the 2016 China Textile and urban construction management committee meeting held at the beginning of the year, it was clear that one of the key tasks this year included "planning the turnover of online Textile City online in 2016 to break through 20 billion yuan, and strive for more than 80% of the whole year's households to participate in the online Textile City platform or independently carry out electricity supplier activities".

Strengthening and strengthening the online market is an important move in the "three pioneering" process of the textile city.

In addition to the related business activities, the China Textile and urban construction and Management Committee has set up a site in the North Alliance market, the electricity supplier service center, to serve the north market, the North Alliance market, the Dongsheng Road market, the Tian Hui market and other specialized markets.

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The staff are active in major market stores and textile enterprises in the region every day. They are mainly responsible for providing a series of services such as planning, establishment of shops, shops optimization, promotion and drainage, operation and consultation, and training consultation for market traders.

At the same time, it is also configured in the electricity supplier service center.

The professional textile studio, such as curtain products, will shoot main fabric products for merchants, help them display products online, and serve the market operators more quickly, thereby enhancing the business atmosphere and level of the whole Chinese textile city entity market.

According to the head of the e-commerce service center, according to the implementation of the initial service, many merchants began to try online distribution after passing the electricity supplier service.

"At present, the service center built by the North Alliance market is a pilot project, and it is expected to establish a service center in other markets of the textile city in the future to popularize this convenient service mode."

In the era of e-commerce, China Textile and urban construction and management committee is well versed in the actual needs of the operators of Light Textile City: first, the location of enterprises should be built.

Through the establishment of an e-commerce service center in the Textile City, providing useful business information and considerate services to operators, it is the foundation for the establishment of a perfect textile business mechanism.

Market economy advocates consumer sovereignty, and consumers here are market operators.

Market oriented operators, too strong self awareness will inevitably lead to their blindness, landing services can help them precise positioning.

Welcome the turning point of the whole channel

The era of smarter business than consumers is fading away.

Businesses must meet consumers' demand for independent choice channels through a full channel strategy.

There are three kinds of consumption experience, namely, basic needs satisfaction, convenience and pleasure. The biggest advantage of electronic business is better than that of convenience stores.

This has led to the impact of the traditional industries on the electricity supplier, coupled with the increase in raw material costs and labor costs in recent years.

But for the highly demanding textiles, textile practitioners will change their minds suddenly.

As Ding Qiong, head of Shaoxing hep Woolen Textile Co. Ltd., said, "I am willing to try various channels. The offline shop and the electricity supplier are not competition relations but complementary relations. We should be a business operator to provide full channel services from the perspective of consumers."

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According to Ding Qiong, hep woolen is mainly engaged in all kinds of high-end woollen fabrics, and customers are positioned as fashion trends.

At present, the women's clothing brands such as Zhuo Shang, Tri Color and autumn women are all cooperating.

As a member of the online Textile City, Ding Qiong said that the product quality determines the price, and the high price will affect the online order rate to a certain extent, but this does not mean that the company will ignore online sales.

"Now the demand of consumers is not only the product itself, but the advantage of offline stores is to provide services. As a brand's overall market strategy, we must integrate visible and invisible stores, and online shops have played a great role in image publicity."

Although textile is not a terminal product, it also pursues consumer experience for customers.

The value of the whole channel lies in making customers get their products and services more quickly and conveniently.

From the north market, Shaoxing Ding Cotton Textile Co., Ltd. is mainly engaged in all kinds of medium and high end cotton and flannelette fabrics. The general manager Zhu Xiaomei put forward her idea of the whole channel layout, affecting and close to customers from multiple angles.

"I have always insisted on the" channel + official website + Tmall flagship store + mobile phone APP "all the way of practice, in fact, many textile people are aware of the importance of these links.

Zhu Xiaomei said.

At present, there are many shops in the Textile City, which are responsible for both the father and son. Many of the older shop owners still have a lack of understanding about e-commerce. But in the big market of Textile City, it is found that fabric buyers are showing a trend of becoming younger.

This gives enterprises the opportunity to operate in multiple channels. Zhu Xiaomei told reporters: "the coupons and two dimensional codes used in the physical market scanning are provided by the online platform for the consumption of the retail market, thereby protecting the customers from the online platform to the market and playing the advantage of the fabric products online."

Consumers do not really care what channel they shop, nor do they care about the new technology used in your sales channels. What they most care about is whether the consumer channel is convenient and efficient.

The era of a single sales channel dominating the world has long passed. Now consumers even buy clothes at department stores.

The same is true for textiles. How to make full use of the full channel strategy and provide the best service for customers is the key to "attack".

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Practicing inner strength and self persisting

This is the consensus of almost everyone: electricity providers will not replace the traditional fabric industry, and tradition.

Nor will it "abdicate".

Shortly before the creation of an e-commerce demonstration site developed by the Information Statistics Department of the China Textile Industry Federation and the circulation branch, Zhejiang China Light Textile City Network Limited was successfully selected as the "China Textile and clothing e-commerce public service demonstration base".

As an e-commerce platform with 2 million 60 thousand members in the textile industry and 62 business shops, Zhejiang China Light Textile City Network Co., Ltd. has been committed to changing the textile industry with the Internet. This year, as of May, the total volume of online and offline pactions has reached 41 billion 429 million yuan.

Zhejiang China Light Textile City Network Limited owns two major textile business platforms, namely, the online Textile City and the global textile network. The online Textile City and the global textile network exchange data backstage, while improving the operation efficiency and capability of the two platforms.

At the same time, the online Textile City and the global textile network bear a clear responsibility for the division of labor. Among them, the online textile city is more focused on merging with China's Textile City, providing business training, e-commerce service centers and other services to the market operators. The global textile network focuses on the development of globalization and expanding overseas markets.

These two platforms have played a key role in the development of Keqiao's textile business, and have urged them to continue to adhere to their "mission".

These two platforms use their resources such as users and textile brands accumulated in the textile business field of Keqiao, vertically integrate the relevant industries in the upstream and downstream industries of the industry chain, better coordinate various businesses, and create a more perfect business ecosystem in Keqiao.

Shaoxing Ao Ding Textile Co., Ltd., as the "veteran class" member of the online Textile City, is witnessing the strong atmosphere and technological progress of Keqiao's electricity supplier.

"The effectiveness of selling fabrics on the Internet is far beyond expectations. Now a new product will be updated online.

As a textile capital, Keqiao will have great potential to develop textile business here. "

Shaoxing Ao Ding Textile Co., Ltd., director of e-commerce platform Wang Jiajia said.

Indeed, looking at several big platforms in the electronic business community, which are constantly attacking cities and towns: Jingdong uses its user and brand resources accumulated in the field of electricity providers, vertically integrating the logistics industry, providing customers with a high quality and reliable consumer experience; and with its strong brand effect in the cosmetic industry, jumei.com begins to try the multi habitat film and television business.

These business enterprises are on the basis of their own foothold in their respective fields, and continuously vertically integrate the resources of the upstream and downstream industries chain, doing the attempt of "Internet +X".

On the other hand, the rise of net red, self media and content entrepreneurship is not entirely due to the electricity supplier, but is well versed in the essence and rules of "X+ Internet".

And the pition from "Internet + textile" to "textile + Internet" is the advantage of textile industry.