Amazon Opens Up Chinese Sellers PK Alibaba Is In A Fake Crisis

During the recent period, Amazon opened its policy to Chinese sellers, and formally declared war on Alibaba. However, a large number of fake products made Amazon group very embarrassed.

Due to the influx of Chinese sellers, the products of Amazon's e-commerce platform are also increasingly unable to be guaranteed.

Over the past few years, the spread of online shopping platform counterfeit products and damage to the brand caused widespread concern in the industry, a large number of Chinese e-commerce giant.

Lawsuits continue to occur.

Now, the US electricity supplier giant Amazon has implemented the strategy of opening up to Chinese sellers in order to defend the Alibaba competition, resulting in the product of the electronic business platform can not be guaranteed.

Gucci's parent company Kai Yun group has launched a lawsuit against Alibaba group in the United States, accusing Alibaba of deliberately creating products for counterfeiters to sell their products around the world.

The US financial news channel recently wrote that Amason has always advocated the idea of "user first". However, because of not paying attention to the quality of products, Amason's e-commerce platform is gradually evolving into a distribution center for cottage products. If Amason platform stops the sale of counterfeit goods, it will aggravate the phenomenon of counterfeit goods flooding through various platforms, leading to a decline in consumer confidence.

In the latest annual report of Alibaba group, there are 30 words similar to "Shanzhai".

In the Hangzhou speech last month, Ma Yun, the founder of the company, also said, "today's cottage products have better quality and better prices than genuine ones."

But Amazon has been trying to maintain its clean platform and trustworthy online shopping platform image. In its 2015 annual report, the company did not mention the problem of "Shanzhai" completely, but referred to the potential liability of sellers with "fraudulent or illegal activities".

Yes

Sellers said that fake goods existed on Amazon's website, but the problem began this year after Amazon opened its Chinese manufacturers openly.

Now Amazon merchants are never sure who or what events will reduce their sales on a particular day, or how long it will take to fight counterfeiters.

Fast fashion Forever21, Johnson&PhamLLPChrisJohnson, a law firm that provides intellectual property and brand enforcement services, said: "Amazon is making big money through Shanzhai products manufacturers, and the company is doing no good as far as Shanzhai products are concerned."

At present, consumers need 100% to ensure that the products they buy online are genuine products, which are very difficult unless they are in the brand official website or authorized.

Buy, but even the latter has certain risks.

Whether it is Gucci handbags or other luxury brands, consumers may buy fake goods. Now it will not only appear in Taobao or Tmall mall of Alibaba, but also faces similar risks on Amazon platform.

Industry analysts say fake products will drive out genuine products, because genuine products can not compete with fake prices, and those seeking genuine products may lose confidence.

A large number of counterfeit goods poured into Amazon, which will be an opportunity for Amazon rival Alibaba. After experiencing disputes with the international anti-counterfeiting platform, Alibaba can accelerate the pformation and re attract new consumers, which also gives Amazon a pressure to find a way to clean up the fake market of the platform, otherwise there will be only a large number of low-quality buyers buying fake goods.