Ma Yun'S Alibaba Sales Volume Is Scary? Because "Anonymous Buyer" Is In Operation.

I heard Ali has a mysterious team inside, and every day he buys and buys.

It sounds pretty cool, but they say, "it's bitter."

Don't believe it? So we found a little two who worked in this group and listened to him tell the story behind him.

Jade scale (flower name), who entered the team in 2011, is currently responsible for coordinating the sampling resources of all parties. The popular point is to focus on the quality inspection agencies that cooperate with them, so as to ensure timely and effective testing results.

He spoke with caution, but it did not affect my curiosity.

After a time of winding up, the mysterious team slowly became three-dimensional.

A total of 80 people, 2/3 girls.

How mysterious is this team? There are not only a group of low-key members like jade scales, not even names.

Internally, it is called "God buying".

"God bought" belongs to Ali platform governance commodity quality management center, founded in 2010.

When it was first established, it also had a name. It was called "business commodity management". Later, it grew stronger, but at the same time it became even more low-key.

Jade scale introduced that the reason for the formation of the team is mainly to enhance the shopping satisfaction of consumers, but also to help businesses improve the quality of products.

So, is there any special requirement for this team to recruit people?

Yu said that the team likes the background of professional knowledge, such as quality inspection.

Since it is called "God buying", will girls be more? He answered without hesitation: "yes, the ratio of girls to boys is 2:1."

That is to say, 2/3 of the girls in this group are girls, there is no way. Girls have a congenital advantage for buying and buying.

However, when they buy more jobs, these girls buy "cleanliness" and can't buy whatever they like.

"Ordinary girls pick clothes, see brands, styles and other emotional content.

They pick the products mainly to see the rational details of the material, producing areas and so on.

Jade scale said, "good clothes, material is the key" has become the consensus of the female employees of the mysterious sampling team.

Buy about one hundred thousand items a year.

Is teamwork really buying and selling?

Jade scale explains that there are many other things, including sorting rules and optimizing models.

More specifically, he would not disclose it.

Of course, buying is the most important thing.

Every year the group allocated them at least one hundred million of the money and no ceiling.

"In the second quarter of fiscal year 2017 (4, 5, 6 three months), we have already spent about 30000000 yuan, and the proportion behind it will also increase."

Jade scale said that the money will be allocated at once, after a period of time, and then reimbursed according to the amount of purchase.

The target buyers are mainly Taobao, Tmall, 1688, fast selling goods, and about one hundred thousand pieces a year.

But "buy" is not a good product, but a product with suspected problems, and all of them are planned.

"We will take samples according to the poor quality model of big data. There are many dimensions of the model. Complaints are only one factor."

Jade scale introduction, for consumers are more concerned about.

Frequently issued substandard products.

Supervision and investigation will also be strengthened.

The most popular category is textile and apparel, but textile and apparel are not the most problematic ones.

As for which category is the most problematic, he still says: "can not disclose."

So, once the problem is found, what should be done? "The goods will be deleted and the store will be seriously closed."

Jade scale says, "God buys" the line of work is to look for - buy - check - punish businessman.

The goods purchased are different, the inspection process is different, and the sending agencies are different.

And the authoritative report of the testing organization is a strong evidence for punishing businesses.

Sometimes, in order to convince the businessmen, they will retain the video of the inspection process as evidence.

The 40 buyers have 300 receiving addresses.

Maybe someone would say, "although it's not a good buy, it's still very cool to buy it every day."

But jade doesn't think so.

First of all, in order to ensure that they are not found by businesses, "cat and mouse game" they play every day.

"Our receiving address is distributed throughout the country, and the purchase account and the receipt information will be updated all the time, so it's hard for ordinary businesses to find out."

How can it be updated? Jade scales reveal that there are 40 buyers in the "God buying" team. These 40 people have more than 300 receiving addresses and are constantly replacing them.

In addition, the cooperative testing organization will register the Taobao account with the information of the internal company staff. In order to ensure that the account is updated all the time, a batch of accounts will be written off and re registered after the account is used.

In fact, in 2011, the team carried out a "mysterious" plan: recruiting volunteers from all over the country, after strict examination, screening and training, hired it as an anonymous "buyer".

They must follow

Strict procurement and procurement processes to buy goods from specific businesses.

After receiving the parcel, it is necessary to send the goods intact to Taobao for preliminary inspection and third party inspection.

But in the early days, buyers were at risk.

"A businessman who failed the sampling inspection was punished. He inquired the buyer's information through the human flesh method. At that time, the sales volume of that product was not very large. It was estimated that there were more than 200 orders.

The seller verified the suspicious order by phone one by one, and then came directly to the door. Because there were no specific units, he waited for many hours at the guard's office and eventually found the buyer. Later, the security alarm in the district was solved.

Secondly, busy work without rest is a constant thing.

For example, before the big promotion, Yu and his team had to work overtime to check the products on the platform, so as to ensure everyone's shopping experience.

"I didn't go home for three days.

When I got home, I was abandoned by my wife for three days.

However, in the view of jade scales, danger and busy are not the most difficult. The greatest pressure they bear is grievance.

"We have done a lot of work and invested a lot of manpower and material resources, but in the society, we still doubt our determination to fight against fraud. This is the most difficult and sad thing for us."

Of course, there are also business grievances, "for example, the national standard has not been updated in time, and many new product countries have not promulgated standards.

This is a lack of legal basis for our control. "