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    Britain's Departure From The EU Luxury Goods Giant Has Been Extremely Heavy.

    2016/7/13 17:07:00 75

    EuropeLuxuryLouis Weedon

    "Britain is out of the EU" for luxury.

    Extravagant conduct

    The long-term impact of the industry is still unknown, but the short-term impact is immediate.

    Retail sales data tracking agency Edited said that online sales of global luxury goods fell by 48% over the same period last year compared with the same period last year, which means that the luxury market, which is experiencing the slowdown in China's economy, the demand for luxury goods has weakened, the sales of Hong Kong and Macao have continued to retrogress, terrorism has been enveloped in Europe, the passenger market has dropped, and the strength of the dollar has weakened the local sales and other multiple effects of the luxury market, which will add to the ten difficulties.

    Recently, the European luxury giant suffered very heavy impact, especially Louis Vuitton, Louis Weedon hit the most. After the EU referendum 3 months in June 24th, the price of the brand sold 73% sharp year-on-year, Kering SA (KER.PA) Kai Yun group's Bottega Veneta Bao butterfly home, Yves Saint Laurent Saint Laurent and the Brazilian Barista family also recorded a huge decline of 81%, 68% and 55%.

    Edited co founder Julia Fowler said that the referendum in Britain was closely related to the broader recession of the industry, because the luxury sale in the ten days after the referendum dropped significantly by 60% over the ten days before the referendum. She pointed out that this shows that the consumer's ignorance of the prospect has made their consumer behavior cautious, while retailers' attitude towards promotional discounts is more firm.

    However, the British referendum has also led to an obvious short-term winner - some British retailers who are benefiting from the rapid devaluation of the pound.

    Take Burberry Group PLC (BRBY.L), Bo Bo Li as an example, the brand achieved an increase of 50% online.

    Luxury electric business Matchesfashion.com grew by 90%, while Dolce &Gabbana, dugbana, Gucci Gucci and Moncler had the highest selling rate on the website, of which the sales of Gucci Gucci in recent quarters increased by 154%.

    London luxury department store Liberty also recorded a 49% increase.

    Britain is the world's sixth largest luxury consumer market, with sales of 15 billion 500 million euros last year.

    The pound and the US dollar have reached a 31 year low today. Edouard Meylan, CEO of H. Moser &Cie., is expected to have a large number of Chinese and Middle Eastern tourists flocking to the UK because of rising purchasing power.

    But tourism is right.

    Luxury goods in Britain

    The potential promotion effect of the industry will not be realized until more tourists get the visa, and the itinerary can be realistically bought, bought and bought in Britain, and the upper part of the UK is at the cost of currency appreciation and the depressed Hong Kong and Macao market.

    On the other hand, luxury brands in France and Italy can take advantage of the negative effect of the UK's brand on the European market, and analysts estimate that these brands are likely to raise the price of the British market.

    Tod 's SpA (TOD.MI) and Yoox Net-a-Porter Group SpA (YNAP.MI) have already indicated that Britain has little influence on Europe.

    Enrico Cavatorta Cavatorta, chief financial officer and chief business officer of Yoox Net-a-Porter Group SpA, pointed out today that a weaker pound may raise profits slightly, but it will dilute income growth.

    But for 10% sales of Burberry Group PLC, Bob, from the British market,

    Pound depreciation

    10% means that its pre tax profit will increase by up to 90 million pounds.

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