2016 Frontiers Design Shenzhen Convention And Exhibition Centre: Theme Of "Garden"

In the 2 exhibition hall of Shenzhen Convention and Exhibition Center, B11 shows the brand like air.u/AIR.U fifteen years to the audience. It is based on the theme concept of Chinese classical garden art combined with modern architecture.

To create a "courtyard" pavilion, "garden" in the "courtyard", as if in the brand history, fifteen years of exploration, the achievement of brand dream.

The brand name comes from the first sentence of Baitou Yin written by Zhuo Wenjun, a talented woman in the Han Dynasty. "It's like snow on the mountain, and it's like clouds in the moon". The poetic background, pure aesthetics, cultural details and women's vision are the details and foundation of the brand.

Fifteen years ago, it was like finding women's charm; in fifteen years, it was like the pursuit of beauty; after fifteen years, it was like thinking about the meaning of existence.

On the 7-9 day of July, the brand of Chinese ladies' clothing, such as air.u and high-end brand AIR.U, will be unveiled for the sixteenth time in Guangzhou.

We should excavate inspiration from Chinese classical culture and art, and express the beauty of women in modern fashion design.

The Shenzhen trade fair, which is based on the theme of "garden", is drawn from "garden industry", "although it is made by people, just like sky opening", it implies the beauty of clothing contains the designer's world outlook and aesthetic consciousness.

The exhibition space.

They blend in to express their aspiration.

In the design of the exhibition hall, a lot of irregular cement structures were used to leave blank, and the tension of "immobility" gave people a sense of aftertaste.

Chinese gardens can be enjoyed and pursued in harmony with nature. Therefore, natural landscapes can be condensed into miniature landscapes in the corridors of the museum. Through the round windows of Chinese classical gardens, the gardens can be seen in the gardens, and the internal and external spaces will permeate each other to reveal the hidden and unreserved seclusion.

According to air.u/AIR.U, founder and art director

The exhibition revealed a deep meaning. "Garden" symbolizes "viewing and thinking". It is a review and planning for the brand like fifteen years.