What Should Messi Do When He Is Sentenced To Adidas And Other Brands?

In July 6th, Messi spent more than three years in court.

Towards the end, the court sentenced Messi and his father to 21 months' imprisonment in the name of tax evasion.

Although in Spain, after less than two years' imprisonment, there is no need to go to jail after the deposit is secured, but the most commercially valuable star of the advertiser may not be able to receive advertisements for the time being.

After the court ruling was announced, many of them sponsored Messi.

They were asked whether they would lift their cooperation with Messi.

Among them, Gillette and Adidas said in an interview that it is not convenient for us to make any comments on the matter at this stage.

However

It's still a friendly gesture. Messi is still a very important spokesman for ADI.

Ultimately, the possibility of Messi's commercial value is Messi's attitude.

OnePulse, a research firm, conducted a survey of 1000 Britons aged between 16 and 65. It found that 39% of the British people had a negative attitude towards Messi's tax evasion case, 8% of them were more optimistic. Nearly half (47%) of the respondents believed that Messi should be banned from playing in the probation period, and 38% thought it should not be banned.

In addition, nearly 2/3 (65%) believed that Adidas should reconsider the sponsorship of Messi. Half of them (49%) thought that the sponsorship should be reduced, while the other 16% said it should be abolished directly.

As one of the richest stars in sports, Messi has won the Golden Globe Award five times. He has been the image endorsement of many big brands. He has worked with Adidas, Turkey airlines, Pepsi Cola, American Art and sports, music potato chips and other brands.