The Brand Of Shakti Children's Wear Won The Most National Style Award For Chinese Children's Wear.

China in 2015 Children's wear The brand media influence award has been settled. What are their successful codes? What are their entrepreneurial ideas? Here we will decipher them. brand In the core value of DNA, reference to their successful experience, help China's children's clothing industry development.

　 Reasons for winning awards

This is a brand of children's clothing that belongs to Xinjiang. It is just a good way to bring strong ethnic customs and children. fashion Clever combination, for the Chinese children's wear market smear a national bright colors.

Let's take a look at a set of data: since 2014, Xinjiang and Hetian Shang Yi Garments Co., Ltd. is located in the Anhui Three Gorges Industrial Park, Yiman County, Hetian, where the registered capital is 10 million yuan, covering a total area of 340 mu, with a gross floor area of 68000 square meters and a total investment of 280 million yuan. It is mainly engaged in the manufacture, sale and import and export business of needled woven garments and woollen fabrics, and integrates clothing production, design, processing and trade services.

2015 is a year when China's economy has been undergoing in-depth adjustment. The textile industry is also undergoing more in-depth and in-depth transformation and upgrading. In this year, under the guidance and encouragement of national policies, with the strong support of local governments, Xinjiang has become a new investment hot spot favored by China's textile industry and enterprises. As a traditional industry, the textile industry has brought more economic benefits for the common development of the region and industry, created more employment opportunities, improved the living standards of the people, and created positive energy for social stability and ethos.

He was led by Liu Zhijun, chairman of the company, and came to Xinjiang Hotan as the outstanding representative of the clothing industry. After the construction started in 2014, the complete garment production line project was completed in less than six months, and it was put into trial operation in September 28, 2014. In February 2015, formally put into production, from February to September, the total output value of the company reached about 70000000 yuan, and the main production orders were export trade, domestic sales and children's clothing. At the same time, costumes with Xinjiang's ethnic characteristics and fashion elements in the current society have been unanimously affirmed in the export trade. In China, domestic clothing and children's clothing combined with Xinjiang's national characteristics are also praised by the industry.

2015 is also the end of the "12th Five-Year" plan. Next year, the "13th Five-Year" plan is about to begin, and the "13th Five-Year" plan for the textile industry has been basically completed. In the content of the textile 13th Five-Year plan, the accelerated development of the garment industry is still one of the key issues. Therefore, we must welcome more textile and garment enterprises in Xinjiang, create more brilliant achievements, and establish a well-known brand belonging to Xinjiang, and move towards the whole country and even the whole world. We also have expectations and firm confidence.

Finally, in October last year, on the fashion T stage of the Hetian Fashion Festival, the new brand of children's wear "Kaka Sadie" released by Hetian and Shang Yi released many children's clothing shows. The children's show with both fashionable and national characteristics attracted the audience's attention. "Han Feng", "Princess", "festive" and other series of children's clothing and children's fashion coexist, revealing a very natural fashion.

"These products will definitely have a market." The presence of enterprises has said that as a brand new children's clothing, it has already had a considerable trend at the beginning of its launch, and at the same time, it has no loss of texture and practicality, which is full of confidence in the future development of this brand.

In order to ensure the internal management structure and strengthen the internal management of enterprises, Liu Zhijun has hired a group of excellent production and management talents from the developed areas of textile and garment industry, and set up a company's top professional management team, so that all employees can set up advanced management concepts, actively implement modern enterprise system, and strengthen product quality monitoring. At the same time, we should strengthen the training of local staff and select more than 80 people from the outstanding Uygur workers to become the middle-level managers of the company. For production efficiency, the basic wage plus piecework wage system is implemented, and labor competition is organized to create a good working atmosphere with more work and more gains.

In PI Shan, in Hotan, in Xinjiang, Liu Zhijun's cultivation is not just a simple factory building and equipment. While building enterprises, he will bring a better life to the people of Xinjiang. He also hopes to bring more unknown Xinjiang to the whole country and the whole world.

In the next three to five years, Liu Zhijun will devote more energy and funds to product development, market development, personnel training, customer service and so on. He will strive to build his own brand and rely on local resources to play the advantage of the core area of the "Silk Road Economic Belt" and make the business brand bigger and stronger. In the future development, Shangyi clothing will also continue to follow the business philosophy of "quality survival, technology development, market orientation and service oriented", serving the customers in an all-round, diversified and wide range way. At the same time, we must make every effort to contribute to the employment, ideology and social stability in the area.

"We must make a local brand for Xinjiang, for Hotan, and for PI Shan, to benefit Xinjiang and benefit PI Shan." Speaking of this, Liu Zhijun rarely reveals his eagerness. He said, "for Xinjiang, we need a brand to let the whole nation and the whole world know Xinjiang and understand Xinjiang."

Whether it is the newly launched children's clothing brand or the traditional strong export trade area, Hotan's road has just started. We have enough reasons to believe that Hetian and other textile and garment enterprises have broader development and unlimited future in this beautiful land of Xinjiang. And He Tian Yi billion to create a well-known brand of their own dream of Xinjiang, is bound to be heart, how big the stage.