More Than 50 Merchants "Turn Around" Into Wedding Dress Customization.

In the "business world" of Hangzhou, the traditional commodity market is a "strong presence".

According to the data of Hangzhou City Commerce Commission, Hangzhou is a big market and strong market. The market of all kinds of commodities not only starts early, but also has a considerable scale.

By the end of 2014, there were 293 professional markets in Hangzhou, of which 176 were over 100 million yuan a year.

In recent years,

The impact of rising and rising costs is a huge challenge for the professional market.

But we are also pleased to find that "cloud"

"Online and offline integration" and other elements gradually associated with the professional market, the traditional commodity market is striving for pformation and innovation.

The reporter went deep into the traditional commodity market in Hangzhou, and showed you a new trend in the professional market from various aspects, such as the trend of commodity, the change of market environment, and the construction of intelligent logistics system.

This visit is Hangzhou photographic equipment

Market.

The price of custom-made wedding dress is not half as high as that of machine processing.

Yesterday, miss sun came to pick wedding dresses in the Hangzhou wedding gear market.

Miss sun's wedding date is national day this year. The reason for choosing it nearly 3 months earlier is that Miss Sun saw a tailored long tail wedding dress. The shopkeeper told her that if you pay the custom-made wedding dress now, it will take at least 2 months before you can get it.

There are not many customers like Miss Sun.

All along, nine and October are the peak season for wedding, and the peak of wedding custom has been opened since this month.

"The most prominent thing in the wedding market this year is to change the weather of the past and take the" custom wind ".

Yang Bao, deputy general manager of Hangzhou photo equipment wedding dress market, revealed that more than 50 merchants in the market have already started the business of customizing wedding dress.

The high labor cost brought by customization, coupled with the information pparency and low price impact brought by the development of e-commerce, forced the wedding dress to end the "profiteering era".

More than 50 merchants "turn around" into wedding dress customization.

One thousand or two thousand yuan is the most popular custom wedding dress.

Ying Min has two stores in Hangzhou photography equipment wedding dress market, totaling 200 square meters.

The shop is being furnishing with soft clothing, full of wedding dresses on the ground and on the table.

"Now there are wholesale markets for wedding dresses everywhere, there are fewer wholesalers coming in, and more people have custom-made wedding dresses."

Ying Min said that the change of supporting equipment in the shop was also based on this consideration.

The renovation of the storefront began in March of this year. With Ying min's words, after starting the custom business, not only the fitting room, the floor mirror, but also the rest area were set up.

But to her delight, in the early July, the decoration in the shop was basically completed, and it was caught up with the 7893 month wedding sales season.

Like Ying min, there are not many merchants who make changes.

Yang Bao, deputy general manager of Hangzhou photographic equipment wedding dress market, said that there were over 50 businessmen in the market who managed wedding dresses. The original wholesale wedding dresses were the main ones. Now they are turning around and heading for "personalized customization".

The most direct reason for the change of business strategy is that the mainstream customers have changed.

"At present, the price of custom-made wedding dress in the market is mainly concentrated in 1000 yuan -2000 yuan. Most of the selected wedding dresses are white-collar companies."

Yang Bao said, and in the past "wholesale era", the market is often the dealers or small wholesalers everywhere.

Because of the "mouth to mouth" of consumers, many business owners have found that their customers are growing.

Li Yangguan, director of "flower capital wedding dress company", said: "a year ago, our company was also mainly wholesale of wedding dresses. After nearly a year's efforts, 60% of the wedding dresses were custom-made, and the number of wholesale wedding dresses has dropped to 40%, while the proportion of the former is still expanding."

In his view, the word-of-mouth effect of tailor made wedding guests is not available to wholesale customers.

Li Yangguan's storefront is located on the third floor of the Zhejiang appliance market, less than 200 meters away from the Hangzhou wedding gear market.

Zhou Zhou, deputy manager of Zhejiang home appliance market development department, said: "we are seeing that the sales of wedding dresses are good.

Manual customization pushes up the cost of wedding dress

The single piece profit is less than half of the machine age.

With the expansion of the wedding custom market, consumers' demand for customization has also risen steadily.

Many business owners revealed that from the details of decoration and ornamentation, lace was the main form in the past, and now it has evolved into a diamond and crystal.

So, the problem is coming! To sew these ornaments onto the wedding dress, the machine can not be completed. As a result, the components of hand sewing will increase, and time cost and labor cost will also rise.

Xu Milian, director of the Qian Tang beauty boutique wedding hall, revealed that the production process of a wedding dress with a retail price of 1000 yuan was only about a week and a half, with a cost of about 300 yuan and a profit of around 700 yuan, while the handmade wedding dress with the same price would double its production time and the single profit would be only 300 yuan.

"It can be said that the era of profiteering of wedding dress has ended. The future wedding dress industry may be the operators who provide customized, personalized and unique products to survive."

She said.

"It is because of this change that the market has been on the rise again after a period of labor pains.

Nowadays, there are many people who try to get wedding dresses and buy wedding dresses every Saturday and Sunday. This is only the beginning. Next August and September, business is expected to be better. "

Yang Bao said.

With the extension of the wedding dress production cycle, the wedding date is also in advance. Li Yangguan said that consumers who customize the wedding dress below 1500 yuan now have to go to the store size one month in advance. If it is more than 3000 yuan, it will have to be two months in advance, and the production price of the wedding dress over 10000 yuan is half a year, so the friends who want to wear wedding dress on national day should hurry up.