BBK Is Going To Build A New O+O Business Integration Mode.

Xiang Jie Wang

General manager of BBK supermarket

Wang Xiangjie, 2005 joined BBK group, has been the director and purchasing director of BBK supermarket business department, and has been vice president of BBK group and general manager of supermarket business since 2014.

Since joining BBK group, Wang Xiangjie has been the core management member of the company. After many years of enterprise management, Wang Xiangjie has organized and promoted enterprise pformation, optimized the company's strategic development plan, firmly implemented the major strategic decisions of enterprise pformation and upgrading, strengthened communication with consumers, and strengthened BBK.

Influence enhances BBK's brand value.

We should further promote brand building through measures such as brand connotation mining and upgrading, VI system updating, enterprise culture construction and so on.

BBK group has been selected as the "national excellent private enterprise", "China's retail regional star enterprise", "the most growing emerging enterprises", "the national employment advanced enterprise", and has joined the "Forbes" "top Chinese enterprise list".

BBK group was successfully listed on Shenzhen Stock Exchange in 2008. In 2010, BBK group won the reputation of "China famous trademark".

In recent years, when the retail industry is undergoing pformation and upgrading, due to the continuous escalation of the rental and manpower costs in the retail industry, the homogenization of goods and the identical marketing mode, the operating cost of the supermarket retailing industry is getting higher and higher, and profits continue to decline. The industry situation is very grim.

However, BBK group has maintained a steady growth in sales, during which Wang Xiangjie made outstanding contributions to the development and growth of the enterprise.

In 2014, as vice president of the group and general manager of supermarket business department, Wang Xiangjie led and implemented a major strategic adjustment of enterprise pformation and upgrading.

BBK complies with the general trend of business development and has made changes and innovations in the business mode. It has established the O+O strategy for common development and integration on line and online.

On the one hand, we should continue to strengthen the entity retail strategy, solidify and innovate the physical retail advantage, continue to expand the market in the central and western regions, and on the other hand, open rapidly.

The strategy of globalization has made great progress in the field of electronic commerce with the breakthrough of global purchase.

In 2015, BBK group achieved sales revenue of more than 31 billion yuan and nearly 70 thousand employees.

BBK group is currently ranked 182nd among the top 500 private enterprises in China, ranking the first fourth among the top 100 private enterprises in Hunan.

In 2015, the company ranked eighteenth among the top 100 chain companies in China, ranking seventh among China's top ten fast food products.

It is worth mentioning that BBK and Wanda announced hand in hand, strategic cooperation online and offline, Wanda cinema line will be strategic cooperation with BBK business projects, and BBK group's 32

Will be stationed in Wanda flair open platform.

Wang Xiangjie said BBK will enter 3 projects in Xiangtan, Changde and Yiyang in Wanda Plaza.

The cooperation will provide a complete set of Internet plus solutions for 32 shopping centers operated by BBK group, including building WiFi, Beacon and other information infrastructure, using the Internet technology to achieve parking, shop search, queuing and other intelligent functions, and open to the shopping center sharing members, points, big data, marketing and other Internet operation management platform.

These solutions will be a new channel for BBK group to enter smart business and a necessary element for its new business model.

In addition, in the cooperation between Wanda and BBK supermarket, BBK supermarket chain will also enter Wanda Group, Hunan, Jiangxi and Sichuan, which will altogether open 8 Wanda Plaza, which is about to open in 2016. In the future, BBK will also conduct more extensive cooperation in Sichuan, Chongqing, Yunnan, Guizhou, Guangxi and other five provinces and cities in Southwest China.

At the same time, BBK also launched a global congregation collection platform, which is expected to blossom in 2016. A cross border integration and "smart platform + shopping center" marketing model is clearly emerging.