Chinese Garment Enterprises Seize Money To Speed Up Overseas Mergers And Acquisitions

Overseas investment is no longer a patent for sports industry giants.

Enterprises are also accelerating the pace of overseas mergers and acquisitions.

China

Group modern Avenue

Group Limited by Share Ltd (formerly known as Guangzhou's nundi Road Apparel Limited by Share Ltd, hereinafter referred to as "modern Avenue") issued a notice recently announced that the euro 21 million 300 thousand (about 158 million yuan) to buy the luxury goods department of Italy Milan ExcelsiorMilano.

This is already the third domestic garment enterprises to carry out M & A events with over 100 billion yuan in the past six months, and the domestic clothing market has become the main theme. Chinese clothing enterprises' overseas investment is more like a rally, and then capital operation is realized.

Chinese clothing companies are also buying and buying overseas, and the goal of this investment is ExcelsiorMilano, a luxury department store in Milan, Italy.

Statistics show that the ExcelsiorMilano flagship store has an area of about 3000 square meters, which mainly includes men's wear, women's wear, accessories, cosmetics, restaurants, supermarkets and so on.

At the same time, its fashion business has established a strategic cooperative relationship with the fashion boutique buyer brand ANTONIA, and has established and maintained good cooperative relations with VALENTINO, VERSACE, LANVIN, GUCCI, GIVENCHY, KENZO, RICKOWENS, TIFFANY and other international famous brands, with rich channel and brand resources.

In addition, the news also shows that the modern Avenue plans to open 5 Antonia franchise stores in China in 2020, and the first store will open in Macao in September this year.

Modern Boulevard is not the first Chinese clothing company to invest in overseas markets.

According to rough statistics, nearly half a year has included Shandong Ruyi 1 billion 300 million euros (about 9 billion 670 million yuan) to acquire the controlling stake of SMCP, the French luxury clothing group, and the 240 million acquisition of the 65% stake of Song Li international and the 370 million 370 million yuan holding of French fashion brand IRO three involving the capital investment of over 100 million yuan.

In the past year, the company has acquired the German high-end women's clothing brand Laur L and its mainland operation company for 84 million 60 thousand yuan.

In June last year, modern Avenue announced the acquisition of Italy fashion sports brand DirkBikkembergs51% equity, the purchase price of 40 million 680 thousand euros.

In addition, women's clothing brand Mass Phil, long Zi shares, men's clothing brand Li bang and so on are also in the overseas mergers and acquisitions.

Overseas investment is the only way for the increasingly capitalized clothing brand in China. The reasons behind it are various and complex, but capital operation may be the most realistic purpose of the above companies.

Cheng Weixiong, general manager of clothing industry experts and Shanghai Liang Qi Brand Management Co., Ltd., the reason behind the purchase and purchase of overseas clothing enterprises is that the domestic market is in a doldrums, and enterprises are investing in new businesses overseas. They hope to react with them to achieve complementarity of resources, but the actual effect remains to be tested in time.

At the same time, another reason is that the clothing enterprises that have realized the capitalization operation of the listed companies have to chase the new concept in order to please investors and capitalized operation under the background of continuous cold clothing market.

According to the survey, the modern Boulevard acquired ExcelsiorMilano after the media spread widely, and yesterday's stock market opened up for an hour.