Private Custom Is Becoming More And More Popular, But Risk Is Ignored.

When the show is on the rise again, Jimmy Choo is planning to show its new ideas: not the height or shape of the heel, but a series of crystal pin pins, buttons and bracelets; these objects can be used for decoration.

Handbag, fish mouth wrapped ankle

(even without frying shoes), making simple shoes become luxury according to personal preference.

Fashion design can be described as

The original personalized art allows consumers to come to the studio, choose the dress, and then change according to their needs, because this is an exclusive custom dress.

"People want to show their individuality and be a little bit different," says Sandra Choi, creative director of Jimmy Choo.

Previously, Gucci launched its second stage DIY customization service in Milan's flagship store, which allows customers to personalize their jackets, tuxedo, coats and shoes. After that, SoHo held a new "embroidery station" opening ceremony. Customers can use the sewing machines in SoHo shops to make use of cloth blocks and graphics to customize their T shirts and jackets.

The service of "embroidery station" will soon expand to hand-painted, spray gun and hand embroidery.

Chistopher Griggs is at the opening ceremony of SoHo's new embroidery station.

We are entering the era of fashion DIY, but we do not do it ourselves (because we have done this before, we can make our own tie dye T-shirt), but we design it by ourselves.

Personalized design has been popular for some time. Ralph Lauren, Burberry, Nike, Fendi have launched their own customized products. However, the newly launched DIY project promotes personalization to a new height, allowing consumers to leave their imprints on cloth in a more basic and distinctive way.

Gucci recently announced the second phase of DIY design: personalized tailoring, asexual jacket, men's shoes and women's shoes.

Many people in the industry think this is just the beginning.

If you ask the future of the fashion industry, the questions and answers will probably be personalized customization, the importance of Instagram and the entertainment pformation of fashion show.

After all, when you have a pair of designer sneakers, you don't really want second pairs, but if you can buy these shoes and design them to make them at least theoretically unique, then you have to buy second pairs, don't you?

In today's world, people are increasingly being encouraged to master their own destiny and challenges. They have the authority of the system: first, the medical profession, the education sector, and now the clothing industry.

The dictatorship era has ended and the humility of designers has arrived.

Alessandro Michel (Alessandro Michele) explains Gucci's new service: "the way you dress is actually the way you feel, the way you live, the way you read and your choices.

This is what I want to integrate into Gucci, and why I decided to let customers have the opportunity to design and create their own Gucci products.

But there is still a clear line between making noise and making noise.

Before everyone is attracted to seize this opportunity and decorate ourselves, we need to pause to realize the risks.

It's not just about choosing the wrong color. After all, designers can become designers: there is a reason why designers can understand the fabric and color, and the judgement of feasible design. At the same time, self design will reflect the inadequacy of personal taste and judgement.

Our wardrobe is full of embarrassing clothing choices in the past, but DIY design increases the risk of exposing personal bad taste.

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This reminds me of a Fendi Peekaboo bag designed by myself a few years ago for an article. I felt a sense of anxiety when faced with various leather and accessories choices.

Of course, I didn't have to put up with my choice at last.

But anyway, I was full of self negation. What would I do if I screwed up? Looking at all the goat skins and soft sheepskin, I was not likely to project them onto my handbag in my heart.

I spent a lot of time wandering and hesitating. Even with the advice of Fendi experts who are very patient, I am not sure that the design will succeed.

But it may just reflect my lack of imagination. (critics usually only have a good command of the tongue), but I don't think I'm the only one who can do that.

Indeed, my friend and I also did DIY design in high school: cut the old jeans from the knees, cut out a slit, add a variety of cloth into the middle to make a new denim skirt.

But when you are faced with a lot of money to buy and will wear a coat for years, things are quite different.

Some things you like now (such as the attitudes and interests expressed in today's political and social situations), you will find them extremely embarrassing after tomorrow, especially some things, such as the decoration on Gucci and OC jackets.

Now, there are no problems with bees, snakes, animated expressions, hamburgers and pizzas beside the bombers. But after two years, such collocation can be very funny.

A young friend used to personalize the project as a tattoo, but it was safer and less painful.

But if this comparison can be made, we can think of Johnny Depp's lesson -- by changing the tattoos of "Winona Forever" into "Wino Forever" through the seemingly painful laser; that is to say, before thinking about it, then decide to influence the future choices, so as not to leave them with regret or wear regret.

Theoretically, there is inherent protection in customization, because your choice has been recognized by designers and can be helped by consultants.

However, I think, how can they discourage potential customers from making mistakes in the idea of "customers are always right?" but at least in the services provided by Jimmy Choo, everything can be restored, because all objects are removable, and the fabric on buttons is the same as shoes or bags, so they look like three dimensional polka dots.

Ander Hindmarc (Anya Hindmarch) had made the world fall in love with her handbag sticker (permanent applique attached to her handbag), which she thought was safe because she was still designing canvas handbags, and customers could only choose ornaments for the DIY.

Gucci has pre configured the placement, name abbreviation and embroidery location that customers can choose to place.

Carol Lim, who was at the opening ceremony, said she and her partner, Humberto Leon, believed that the baseball blouses they had designed were sufficiently recognizable whether they were decorated or not, but she continued to reflect, "if anyone wants to add to the decorations, can we really say" can't do this? "We haven't done this yet." Carol, "

Personalized expression has many advantages, but don't forget: you are ultimately responsible for your mistakes.