What Exactly Is The New Retail Format?

With the continuous pformation of economy and technology, the advent of the information interoperability era, in addition to upgrading every aspect of our daily life, is also constantly adjusting to the entire retail industry.

As Xu Shaoshi, director of the NDRC's director of development and Reform Commission, said, "now we should have a new perspective on China's economic operation, that is, we have a big judgement that China's economy has entered a new normal.

It is necessary to combine traditional industries with modern information technology to better pform and upgrade, enabling new kinetic energy to grow faster. "

According to McKinsey's latest report, China's reform to get rid of investment in stimulating economic growth is imminent. If China gets rid of the old mode and embraces productivity reform, its GDP will probably be more than 5 trillion and 600 billion yuan (about 36 trillion yuan) by 2030.

Well,

What is the state?

In the physical retail industry, there is a clear example.

At that time, the physical retail industry was in a lag stage.

The rise of the economy and the sluggish economy have given the physical retail industry a heavy blow, but the emergence of KM men's clothing has changed the status quo of the physical retail industry.

The physical retail industry, which is in the cold winter period, has successfully risen under the guidance of KM.

Now it seems that the spirit of the Internet is inseparable.

Fast fashion designer brand

With the spirit and logic of the Internet and the unique mode of brand, the traditional marketing concept has been completely overturned, and it is still invincible in the downturn of the entity retailing industry, even leading the industry to the summit.

In less than three years, the brand has opened more than more than 300 stores, including Guangzhou Zheng Jia square, Beijing Xizhimen Kade square, Dalian hi-tech Plaza, Guangzhou Zhonghua square, Beijing Wudaokou shopping center, Chongqing Zhongyu square, Hefei central city and other important China Economic and commercial circles and pedestrian streets, with the amazing speed of development to become "black horse" in retail industry, and let the industry begin to think about the KM model will release a lot of explosive force.

Then, what is the difference between the unique business mode of hot KM menswear and traditional retail marketing in the special industry slump?

As we all know, the traditional marketing concept is to optimize the products, prices and channels as far as the profit is concerned.

The concept of KM men's clothing is centered on consumers, more focused on customer experience, respect for consumers' feelings, and users' supremacy.

A good brand should not only be sensitive to the industry, keep up with the international trends, but also be good at finding source of creativity in daily life, mining the potential needs of customers, and leading customers to discover more beauty of life.

Every detail has been done to the utmost. From the perspective of consumers, consumers have been freed from the pressure of shopping and deeply felt the happiness of shopping.

Taking consumers as the core is precisely the core of business.

It can be said that compared with traditional impetuous marketing, it is quite different from the starting point, which is why KM can sweep the global retail market as fast as possible.

In the details of the ultimate, to a large extent for the brand has laid a small popularity.

Since entering the Chinese market, KM menswear can enjoy the rich products of the best quality fashion design in Scandinavia at an ultra-low price, which makes Chinese consumers feel very incredible. More importantly, consumers can only get the cost equivalent to the cost price through the most optimized resource integration, which has aroused great concern.

The consumer oriented KM Menswear, with its unique marketing mode and brand concept, is above the electricity supplier.

Compared with the electricity supplier, the most advantaged advantage of physical retail is convenience and convenience. As the saying goes, far from being thirsty, consumers can never solve the problem for the first time when consumers are in urgent need of the products, and physical retail is the opposite. This is also one of the reasons why KM Menswear is favored by consumers and led the physical retail industry to flourish and expand at a rapid pace.

The establishment of KM mode and idea is sublimated under the inspiration of the Internet spirit, plus the products of high quality and low price, unique design, warm and thoughtful service and comfortable and simple shopping environment. Let consumers shine, such as the breeze blowing in the hot summer, let KM men's clothing quickly lead other brands and become the representative of the entity retailing industry.

The combination of marketing mode and Internet spirit is not only to enable enterprises to get better development, but also more importantly, to enable consumers around the world to get a better shopping experience.

In the future, KM will also plan to achieve 2000 stores in 2018 to bring more high-class fashion experience to more consumers.