Sports Underwear Without Fillers Is Becoming More And More Popular.

First of all, sports and leisure.

It's cheaper than stuffed underwear. The price is around 20 dollars, and it's more comfortable to wear.

More and more people are buying sports casual underwear.

The sales of secret underwear sales are not satisfactory.

And making sports casual underwear is very simple, almost anything.

You can make this product.

"There is no threshold for entry into the sports casual underwear market," said GabriellaSantaniello, founder of A-LinePartners, a consultancy.

Many companies are selling sports casual underwear, such as Aerie and UrbanOutfitters.

"Many brands of underwear will not be too sexy, and pay more attention to natural comfort," she said. "Although it is too early to say that bralette can steal the share from Vitoria's Secret hands, it is certain that consumers have a preference for this style of underwear."

In order to attract such consumers, the secret of Vitoria also began to sell sports casual underwear, the marketing content is "No stuffed underwear is sexy", but this is inconsistent with the contents of the previously advertised sexy stuffed underwear, causing confusion.

Some consumers do not like its sudden change.

Moreover, the marketing of the company conveys a message that "only wearing sports leisure underwear is a new sexy trend", causing these consumers to be unhappy.

The secret of Vitoria is also at the center of great change.

At the beginning of this year, it stopped swimsuits and casual wear products, and now it faces the most dangerous retail trend, price reduction and promotion.