Gap Combines Tmall Mall To Implement A Full Channel Strategy In China

Recently, under the banner of the Cape group Gap brand Launch ship from store service, joint Tmall Mall practices a full channel strategy in China.

During the summer promotion of Tmall, Gap brand Tmall flagship store launched the store delivery service.

It is understood that Gap brand Tmall flagship store and 57 stores in 12 cities in mainland China participated in the event. During the activity, consumers will place their orders at the Tmall store flagship store of Gap brand, and the system will automatically help to choose the distribution from their nearest stores or delivery warehouses, effectively improving the efficiency of goods distribution.

In addition, consumers can check whether there are goods they like in the nearby stores through the web page, and try and buy them in person.

During the activity, consumers can inquire about store information on the page.

May Ng, director of the Gap electricity supplier department, said: "the store delivery service not only helps consumers buy all the goods that are located in all the stores and distribution centers of Gap, but also enhances the efficiency of goods distribution and improves customer satisfaction."

It is reported that Cape group has always been committed to create seamless, full channel shopping experience for consumers. Through integrated marketing channels such as physical stores, online shopping centers and mobile clients, customers can purchase their favorite products in the most convenient way anytime and anywhere. To achieve this goal, the company has been working hard to lay out a full channel strategy and create a first-class shopping experience by combining physical stores and digital technology platforms.

In North America, Cape group is the leading provider of full channel marketing. It has launched four services, including ship from store, find in store, reserve store store and store in (order in).

In China, Cape group will continue to explore how to effectively deploy the full channel strategy in the Chinese market and provide consumers with better quality shopping experience. Since its entry into the Chinese market in 2010, the company has established its own e-commerce platform, and has joined the leading third party e-commerce platform in Tmall mall. So far, the Gap brand has about 140 stores in China and has covered all provinces in the mainland through e-commerce channels.