Puma Puma Has Raised Its Annual Sales And Profit Expectations. British Activity Has Been Accused Of Beautifying Drug Trafficking And Apologizing.

April 13, 2018: Puma SE (PUMG.DE), Puma, after seeing double acceleration in sales and profit growth in the first quarter, raised its annual performance expectations to stimulate intraday share prices to rise by 6.6% to 437 euros, a record high.

The world's third largest sporting goods manufacturer disclosed a preliminary data in the first quarter before the annual general meeting. It said that comprehensive sales increased by 21% to about 1 billion 131 million euros, or 2017 compared with the previous year. Fiscal year 14.5% in the fourth quarter and 15.9% in the whole year were significantly expanded. EBIT increased from 70 million euros in the same period last year to about 112 million euros.

The group now expects full year sales to have 10%-12% after excluding exchange rate effects. increase It was expected to be 10%, and the EBIT guidelines were also raised from 3.05-3.25 billion euros to 3.10-3.30 billion euros. Management explained that the slight increase in performance expectations was due to several unstable factors, including the unfavorable floating of exchange rate and the uncertainty of Sino US political and trade environment.

　　 Over the past 5 years, Puma SE, Puma, which has embarked on the track of rapid growth in terms of brand fever, products, distribution, architecture and women's marketing, raised its medium-term goal in 2022 last month, and plans to rejoin basketball. market And further advancing the US and Chinese markets. Maintain 10% fixed exchange rate revenue growth every year and increase the profit margin of EBIT from 5.6% in 2017 to 10% in 2022.

On the same day, Puma SE Puma apologized for London's brand party activities, which were accused of beautifying youth drug trafficking. The event, entitled "House of Hustle", was jointly organized by JD Sports Fashion PLC (JD.L) in April 5th with the British sporting goods retailer. The local social workers and media criticized the activities of "hustle (by making money desperately through trafficking in drugs"), "burner (disposable mobile phones)", "trapline (telephone)" and other words, as well as the simulation of the party venue "hustle (trade and drug manufacturing establishments)" were suspected of beautifying drug trafficking.

Puma SE Puma, which declined to comment, issued a statement at last, saying that the above terms were used to express "hard work" and "Hustle" in different fields in a colloquial way, but unfortunately it may also be related to illegal drug trafficking in specific contexts. "We want to make sure that Puma does not agree or want to beautify the drug culture," the group said in a statement. "We apologize for the uneasiness and offence of these statements."

On the 13 day, the share price of Puma SE (PUMG.DE) became weaker, and the largest decline in early record was 4.9%, narrowing to 14.3% from the cumulative increase since 2018.