Anta Made Brilliant Achievements In The First Quarter, Product Innovation And Brand Upgrade Meritorious Service

In the evening of April 10th, Anta Sports Products Limited (hereinafter referred to as "Anta" and its Affiliated Companies collectively "group") issued the first quarter of 2018's performance.

During the period, Anta brand retail sales increased by 20%-25% compared with the same period in 2017.

In the first quarter of 2018, retail sales of other brands of Anta group (excluding brands added after January 1, 2017) increased by 80%-85% over the same period in 2017.

This is also due to a series of product innovation and brand upgrading initiatives made by Anta group's brands in the first quarter of 2018.

Anta's A-FLASHFOAM flash technology series, KT3-Rocco Thomsen series, daddy shoes and C202 marathon series are the latest technology products developed by Anta independently.

Anta integrates the global design resources, the resources of the United States, Korea, Japan and other places.

Clothing and various categories to show consumers a refreshing product line.

Many kinds of goods have been queuing up in stores all over the country.

At the same time, Anta starts from the needs of consumers' sports, and constantly designs and develops high value goods consumers love.

Anta brand promotes the influence of Anta brand among young people by using multiple marketing activities integrated with Pingchang Winter Olympic Games, marathon and online and offline.

Ding Shizhong, chairman of the board of directors, pointed out that, as a core competitiveness, if an enterprise can not keep up with innovation, waiting for it will only be "death".

In the future, Anta will continue to invest more in innovation. The input of innovation will increase by more than 30% in 2018. Every year, we must strive for more outstanding achievements.

Especially in the United States, Japan and Korea, the design center will be more positioned in the long-term development strategy of service companies, and become a company with innovative and innovative culture.

Anta's multi brand strategy is still driving the rapid growth of Anta group and has expanded its influence in the middle class.

FILA brand increased significantly in the first quarter. Innovation in product range and category made FILA brand a new upmarket.

FILA FUSION, a new trend sport product, strongly attracts young consumers with its brand image and product line.

Through pboundary cooperation with FENDI, AAPE, STAPLE and D-Antidote, young consumer groups are attracted.

In 2017, 5 new stores had achieved rapid sales growth. DESCENTE as a high-end professional sports brand accelerated to enter high-end shopping centers and shopping malls. Currently, it has more than 60 stores, rapidly upgrading its membership and opening up the market in the high-end market.

In Ding Shizhong's view, Anta group's "single focus, multi brand and all channels" development.

Being obtained

Positive response.