"China'S Secret" Underwear Giant City Beauty Join Hands With Kappa To Do Sports Underwear.
City beauty wants to make sports underwear with Kappa.
The city's beautiful people have made new moves: their wholly owned Affiliated Companies, Tianjin metropolis beauty and China trend, a wholly owned Affiliated Companies Shanghai Kappa signed a shareholder agreement and jointly invested 20 million to set up a joint venture company.
Among them, urban beauty invested 15 million and held 75%.
The joint venture company will produce and sell men's personal clothing and women's sports underwear and main sales channels online.
In addition, the urban beauty has been authorized for five years in the design, marketing, production and sale of Kappa products.
As the first domestic company to be established in 1998
fashion
Lingerie brand, city beauty positioning the target market in the three or four line city.
It owns women's underwear brand "urban beauty", "free time", and men.
Underwear
Brand "city front", children underwear brand "Mi Ya Jia", and the 2015 acquisition of high-end underwear brand "Ordifen" these five differentiated brands.
Like fast fashion fashion, urban beauty has been expanding rapidly, and now there are nearly 7200 stores.
By 2016, the sales volume was boosted continuously.
strategy
Finally, the urban beauty has suffered the first time since its listing, and both of its net profits have declined.
Fortunately, in the second half of 2017, there was a rebound, which was mainly attributed to closing stores, adjusting store structure and expanding product category.
This time, cooperation with Kappa has filled a gap in the beauty product line of the city -- sports underwear.
With the upgrading of urban white-collar consumption and more concern about their health, the market has great potential for development.
The State Sports General Administration predicts that by 2025, China's sports population will reach more than 500 million, and women will account for 40%, while women's sports equipment consumption has increased by more than that of men, while the total amount of sports underwear market will reach 20 billion yuan to 30 billion yuan.
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