China'S Garment Industry Is Entering The Era Of "No Boundaries".

From "horse race enclosure" to "intensive farming"

China

For a long time,

Founder Ryui Masato defines UNIQLO as "a technology company" and regards apple as a competitor.

Today, he no longer emphasizes this concept and redefines UNIQLO as "a lifestyle company" and "completely liberates".

The boundary.

According to the world clothing and shoe net, in recent years, the "brick + cement" entity shop era of clothing retailing has evolved into a "brick + mouse + mobile network" era of full channel marketing. The boundaries between brands and consumers have also become "endless, everywhere, without any connection".

...

Recently, on the theme of "unbounded: innovative space and logic", Chinese scholars and entrepreneurs have said that the apparel industry is entering the era of "unbounded" in terms of market demand, technology drive and retail mode.

Sun Ruizhe, President of the China Federation of textile industry, said that under the "demand driven" and "lifestyle" subdivision fission, brand enterprises began to accelerate cross-border operations, and the boundaries and spaces of innovation gained unimaginable internal tension.

In the era of "unbounded", some enterprises began to "add", carry out research and development of yarn and fabric, extend the layout of industrial chain; some enterprises began to "do multiplication", and integrate retail, manufacturing and technology, and the proportion of innovation in brand development increased significantly.

"The power of science and technology will turn" I am all "or" I am the majority "into" I would like to share the world with you. "

Zhao Junhao, founder of chain Shang network, said that the rise of industrial service platform and collaborative manufacturing system has made breakthroughs in manufacturing and interest boundaries. Enterprises have more choices and industries have wider space.

Under the guidance of this concept, Chanel and Cucci opened the coffee shop and restaurant. The luxury luxury brand Coach and Kate Spade began to get rid of the business mode of the main bag business. The Pearl Danish clothing brand JACK&JONES opened the first experience shop in Chengdu, and the domestic clothing brand red beans began to launch an unmanned retail store.

Brand operators began embracing this "unbounded" revolution.

Behind the "boundless" innovation is the "bounded" rule.

Sun Ruizhe said that the practice of social responsibility, inclusive growth and sustainable development, the construction of green supply chain, the protection of intellectual property rights and consumer privacy, product liability and consumer responsibility should be strictly followed by the garment industry in the process of integration.

"China's garment industry has experienced rapid growth for more than 20 years, and has slowed down in recent years.

In the past, it was faster and more daring than before, and now we need intensive cultivation, rather than innovation and quality.

The new mode of production, such as personalized customization and deep interaction, is being pushed forward in the industry, and the fine supply, collaborative manufacturing, and sharing design have become the new trend, said Xia Guo Xin, chairman of Shenzhen Geely clothing Limited by Share Ltd.

"In the new historical development stage, the Chinese textile and garment industry, which has undergone continuous pformation and upgrading, will usher in the" redefinition "of the industrial positioning.

Sun Ruizhe said that China's textile industry is entering a new stage of high quality development. In the past, labor intensive traditional industries were being removed. The technology industry represented by high quality high-performance fibers, industrial textiles and high-end intelligent manufacturing, and the fashion manufacturing industry represented by clothing brand and home textile brand, and the green manufacturing industry running through the whole industrial chain, are becoming new social cognition. "Technology, fashion and green" are becoming the new positioning and new label of China's textile and garment industry.

In the past forty years of reform and opening up, China's textile and clothing industry, "science and technology, fashion, green" industry positioning and industrial properties are gradually clear.

In 2015, the labour productivity (total industrial output) of textile industry reached 736 thousand yuan / person, 41.4 times that of 1978.

The whole textile industry chain can realize the independent development and design of high-quality products using independent technology and independent equipment.

A number of fibers such as carbon fiber and aramid fiber have made great breakthroughs in foreign monopoly, and entered the industrialization stage. Ultra high molecular weight polyethylene (PE) has entered the international market.

The overall self-sufficiency rate of China's textile fabrics is over 95%, and the self-sufficiency rate of export fabrics has been significantly improved.

"Quality is the respect for consumers and the foundation of brand building."

The longer you are in business, the more you should return to the origin and do your clothes well.

Miao Hongbing, chairman of Beijing white collar fashion limited company, said that in the process of quality development, quality will become the new core competitiveness of the garment industry, and it is also the key to deal with trade uncertainty and consolidate irreplaceable nature.

Sun Ruizhe said that in the light of the goal of high quality development, China's textile and garment industry should strive to solve the development contradictions and accelerate the "re balancing" of supply and demand structure, regional development and industrial income, so as to solve the problems of large scale and insufficient effective supply, strong manufacturing capacity and insufficient innovation capability.

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