The Clothing And Textile Industry Is Still "Bounded" Behind The "Boundless" Entry Into The "Boundless" Era.

Last September, Danish clothing brand JACK&JONES and audio brand Bang&Olufsen jointly built the first immersive experience shop under the line to meet the needs of young consumers for technology experience.

JACK&JONES is not the first person to eat crabs.

The industry is breaking through its own industrial boundaries and gaining more opportunities for development through value extension.

For example, Jiangnan cloth clothing entered the home field, Chanel and Gucci opened coffee shops and restaurants.

In the view of Sun Ruizhe, President of China Textile Industry Federation and President of China clothing association, the market demand is showing the trend of "boundless". Brand enterprises have gained unimaginable internal tension by speeding up cross-border operation and expanding their territory and space.

Recently, the 2018 China garment industry forum, with the theme of "boundless: innovative space and logic", was held in Beijing.

Sun Ruizhe said at the forum that in recent years, clothing retailing channels showed a clear "de centralization" trend. From the original "brick + cement" entity shop era, gradually entered the "brick + mouse + mobile network" full channel marketing era, which means that brands and consumers will "be everywhere, everywhere, and have nothing to do with".

"How to embrace the" unbounded "retail revolution, so that online and offline sharing traffic, seamless switching scenarios, and through the adjustment of product structure to avoid channel conflict, the need for enterprises to build a more complex and reasonable access to a full channel.

Sun Ruizhe said.

Zheng Anzheng, chairman of Limited by Share Ltd, a fashion group, said: "in the future, online and offline retail must be deeply integrated, integrating resources on line and offline, and adopting different strategies for different channels.

The brand camp of the positive fashion group is mainly concentrated in the middle and high-end market, so the development focus will be on the marketing mode innovation of entity stores and the integration of online channels such as electricity providers. We will open shop cautiously and make more explorations in marketing ideas and methods through VIP management and customer experience building.

Sun Ruizhe also said that the driving force of technology also showed the trend of "boundless". Digitalization, networking, intellectualization, and service were highly empowering for the garment manufacturing industry, making the whole industrial chain more flexible, intelligent and efficient.

For example, Ruyi group adopts intelligent, personalized and green garment production line to create a set of "intelligent factory IT information and data integration platform". The "C2M + business mode" of Internet + industry created by cool group intelligent group of red collar group effectively combines scale, flexibility, quick response and cost control, provides personalized customized products to the market, and explores the way of landing the Internet industry.

Spinning and weaving clothing B2B chain is still a specialized platform for surface accessories trading, assembling 80% suppliers at home and abroad, covering all kinds of accessories.

Zhao Junhao, founder and chairman of chain Shang network, said at the forum that after practice, they found that the pure platform mode could only attack the most basic pain points of buyers and sellers. Therefore, it proposed the mode of "platform + deep service": set up a national inspection and testing center, set up a special inspection workshop, provide financial services in depth, cut buyers and sellers from the perspective of quality and capital, protect the safety and efficiency of cross regional accessories trade, break the bottleneck of industry with innovative technology, and change the whole industry with intelligent hardware and cloud database.

The industry's capacity surplus is uneven.

Confusion

There is no uniform standard, so we can really achieve "centralization" in the industry of accessories and accessories.

In addition, Sun Ruizhe stressed that there are still "bounded" Innovative Logic and practical rules behind "boundless".

The practice of social responsibility, inclusive growth and sustainable development, the construction of green supply chain, the protection of intellectual property rights and consumer privacy, the responsibility of products and the responsibility of consumers should be the fundamental logic and practical rules that enterprises follow strictly in the process of "unbounded" integration.