How Does YOUNGOR Balance The "Three Carriages"?

Cried for more than a year, "returning to the main garment industry".

At the moment, at the moment, "sideline" is still a "save field".

According to the world clothing and shoe net, YOUNGOR announced in April 9th evening that the net profit in the first quarter of 2018 was expected to increase by 8 billion 680 million yuan, up by 687.95% over the same period last year.

The growth of its performance mainly stems from the change in the accounting of CITIC shares from the sale of financial assets to long-term equity investments, and is recognized by the equity law. The net assets difference of the CITIC shares is 9 billion 300 million yuan, which is included in the first quarter of 2018, and contributed 9 billion 300 million yuan to the current profit margin (based on the audit data).

However, its brilliant performance thanks to investment is always carried out in a roller coaster track.

Reporters found that in the 2017 performance bulletin, YOUNGOR also made a provision for impairment of assets held by CITIC shares of 3 billion 308 million yuan, and its annual net profit was 1 billion 672 million yuan.

How to balance

"Main business", investment and real estate "sideline" three carriages, YOUNGOR has a long way to go.

As early as October 2016, for the men's wear brand mayor and Europe's top five

At the press conference on supplier cooperation, Li Ru, chairman of YOUNGOR, made a high-profile return to the main garment industry, and invested 10 billion yuan to strengthen the innovation of new materials, new fabrics, new processes, new brands and new services, and "rebuilt a YOUNGOR in five years".

In October 2017, on the eve of the twenty-first Ningbo International Fashion Festival, YOUNGOR announced that it would increase its investment in the brand of the acting men's wear brand Hart Marx, complementing its commercial style with YOUNGOR's main brand, and hoped that the brand could maintain an annual growth rate of over 20% in five years, with sales volume reaching 1 billion yuan.

At that time, Li Rucheng, chairman of YOUNGOR, said in an interview with reporters, "I am more than 50% of my energy on clothing, and I am not sure about the regulation of the real estate industry."

For clothing, his attitude is "robustness is more important than speed".

At the marketing level, YOUNGOR continues to promote the "big store strategy" and plans to open 1000 large stores with an annual sales volume of 10 million yuan.

At present, the road to return to clothing has begun to take shape, but the long-term effect remains to be seen.

In the first quarter of 2018, its expected revenue of the apparel sector was 1 billion 367 million yuan, an increase of 13.02% over the same period last year, and a net profit of 259 million yuan, representing an increase of 18.4% over the same period last year.

In addition, its real estate sector is expected to have completed revenue of 250 million yuan in the first quarter of 2018. Due to the fact that there was no centralized delivery in the current period, it was 88.39% lower than the same period last year, and net profit was 20 million yuan, a decrease of 94.81% over the same period last year.

From the recent announcement, YOUNGOR is still buying.

In April 3rd, Suzhou's Lang Yi Da Business Management Co., Ltd., a wholly owned subsidiary of the company, spent 1 billion yuan on auction to buy the Tianjin billion high building.

The building is located in Nankai District, Tianjin, with a total construction area of about 95 thousand square meters. It was built around 2011, including commercial podium, office buildings, apartments, garages and ancillary houses.

In this regard, YOUNGOR explained, "the auction is based on the company's management in the current real estate market, taking full account of the risk factors on the basis of investment decisions."

According to other statistics, in 2017, YOUNGOR also seized three plots in Ningbo and Zhoushan at the cost of nearly 4 billion yuan.

More interesting reports, please pay attention to the world clothing shoes and hats net.