Listed Companies Continue To Overweight Overseas Brands La Natsu Bell Buys French Women'S Clothing Brand Naf Naf

Following the listing on the main board of the Shanghai Stock Exchange in September last year, La Natsu Bell disclosed the first acquisition target after April 11th.

La Natsu Bell announced that the LaCha Apparel II S RL was jointly established by Affiliated Companies to acquire all issued shares of Target Corp Naf Naf SAS by Vivarte SAS, with a trading capital of 52 million euros.

The announcement shows that LaCha Apparel II S RL is composed of the wholly owned Affiliated Companies La Cha Fashion, Trendy Pioneer and the east alliance. The trading capital is borne by the three party in proportion to the equity ratio, which is 20 million 800 thousand euros, 15 million 600 thousand euros and 15 million 600 thousand euros respectively.

It is reported that Naf Naf was founded in 1973, mainly engaged in the sale of women's clothing products and accessories in France. Currently, there are 494 stores in France, Italy, Spain and many other countries, of which 216 are France and 278 overseas.

Financial data show that as of August 31, 2017, Naf Naf had a total assets of 123 million 300 thousand euros, liabilities of 41 million euros, and net assets of 82 million 300 thousand euros; in the 2017 fiscal year, Naf Naf achieved operating income of 207 million 700 thousand euros, EBITDA7.6 million euros, net profit before tax 300 thousand euro yuan, and net profit of 100 thousand euros after tax.

For the acquisition, La Natsu Bell said that if the paction is successfully completed, it will help to enhance the overall visibility and international influence of the company.

By investing in international apparel brand, we will further enrich the company's brand portfolio and actively implement the multi brand strategy to improve the company's international presence.

The penetration and influence of the clothing market; at the same time, this paction is conducive to the sharing of product planning, fashion design, supply chain management, terminal channels and other resources between the company and the international brand, forming the complementarity and synergy between the brands, and enhancing the Target Corp's expansion of China.

Feasibility.

La Natsu Bell group is engaged in fashion design, brand promotion and sales.

Products business, the main public leisure clothing for women.

In October 9, 2014, La Natsu Bell group's parent company, Shanghai La Natsu Bell dress Limited by Share Ltd, was listed on the main board of Hongkong stock exchange. In September 25, 2017, it was listed on the main board of Shanghai stock exchange and became the first A+H clothing company in China.

La Natsu Bell prospectus mentioned that the company intends to raise funds IPO 320 million yuan into the expansion of the retail network construction projects.

Based on the existing retail network, the company and its controlling subsidiaries will use IPO to raise funds and open 2094 new outlets in three years, and 906 new outlets will be opened.

La Natsu Bell 2017 annual report shows that the company achieved operating income of 8 billion 999 million yuan in 2017, an increase of 5.24% over the same period, with a net profit of 499 million, down 6.29% from the same period last year.

By the end of 2017, the number of business counters had reached 9448, an increase of 37.1% over 2014, and 7 billion 633 million in 2017, an increase of 23.7% over 2014.

In recent years,

Listed companies continue to overweight overseas mergers and acquisitions.

The women's clothing listed company, before the merger of Laur, l, Ed hardy, IRO and other international brands, last year in August, it bought the controlling rights of American designer brand VIVIENNE TAM and the operation right of mainland China at 37 million.

Shandong Ruyi group announced in February this year that it has completed the acquisition of Bally, a leather accessory company in Switzerland.

Although the details of the paction were not disclosed, Bally's parent company JAB group and the current CEO confirm that they will still retain a small share of the brand, and the management team of Bally will reinvest Bally as a minority shareholder.

The industry believes that the clothing consumption market has been upgraded through structural upgrading, and the demand side has improved.

As a promotion

The important means of integration is expected in the next 3-5 years, the brand scale and the amount of mergers and acquisitions will be bigger and bigger.