Can Tide Brand "JEANSWEST" Still Burn In 90S?

According to the world clothing shoes and hats net,

The company's sunrise group recently released its 2017 performance report, which showed that the group achieved HK $2 billion 730 million in revenue last year, a decrease of 4.37% compared with the same period last year, operating profit of HK $102 million, down 18.8% from HK $125 million in the same period last year, and gross profit of HK $885 million 200 thousand, down 3.3% compared to the same period last year. Among them, the total retail sales of China based on JEANSWEST were 16.08 to HK $, down 16.71% from the same period last year.

Meanwhile, as of the end of fiscal year 2017, JEANSWEST has operated 1298 stores in China, compared with 2284 stores in late 2014, JEANSWEST has closed nearly 1000 stores in the past three years, which is equivalent to closing a store a day.

At the same time, the sun saw a sharp reduction of about 20% in 2017, from 4900 to 4000.

JEANSWEST and

The same as China's 1990s "street clothes" brand, is the "tide card" of the post-90s youth, but unlike Metersbonwe's domestic attributes, JEANSWEST is actually pure bred foreign origin, though most people are strongly convinced that the Chinese name is strong enough to permeate it.

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In 1990, Yang Zhao, a Hongkong native who founded the sunrise group, bought JEANSWEST, JEANSWEST, from Australia.

Yang Zhao was one of the first Hongkong entrepreneurs to see the prospects of the mainland and invest in the mainland. He moved JEANSWEST's focus from the overseas market to the mainland. JEANSWEST's first store opened in Shanghai in 1993.

In the next ten years, JEANSWEST has expanded strongly in the mainland and occupied half of the mainland's casual wear market.

However, like all traditional fashion brands that have gone through the peak ten years ago, JEANSWEST's clothes are getting harder and harder after the new millennium flocked to the mainland market.

In April last year, sunrise group sold the Australian business to Yang Xun and Yang Zhao brothers founded by the price of HK $220 million, which is responsible for the sale of JEANSWEST in Australia.

Although Asahi group set up JEANSWEST electricity and trade branch last year to separate the e-commerce business, online sales accounted for 23.68% of the total sales in the mainland in 2017, but the gross profit margin was small, with only a slight profit.

The fierce competition in the mainland's apparel retail business and the change of the electricity supplier's environment are the reasons for the decline in the performance of the earnings report. However, this is the fifth year that the total business volume of JEANSWEST has been declining for a long time. In fact, since 2013, the total business volume of the sunrise enterprise has been declining. The total sales volume of JEANSWEST in the 2013-2017 years has decreased by 0.70%, 13.32%, 25.91%, 23.98% and 4.37% respectively.

The brand of Metersbonwe, which is facing the crisis of the same generation, has fully opened up the process of pformation, but the road is too long. So far, no positive feedback has been seen in the market. However, JEANSWEST has not taken the initiative yet to maintain its camp by breaking the wall to make up for the West.

The new and old fashions in the fashion market are still going on. After 90, when they are rushing into fresh feeling, they forget their youth far behind.

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