"Good Sir" Opens A New Era Of Domestic Fashion Show

The well received hot play "good sir" has been finished by the top ranking of the national ratings. The volume of the network has also exceeded 10 billion during the same period. This urban drama, starred by actors such as Honglei Sun, Jiang Shu Ying, Guan Xiaotong and Xiao Che, has undoubtedly become another "drama" in this year. Several leading actors in the play have become popular topics, and the drama has not yet been broadcast, and there are countless post actors on the Internet. As one of the leading actors, Jiang Shu Ying, each of the pieces he plays in every play. clothes Almost every single item used has become a good topic for fashion editors.

The "Jiang Shu Ying" and "Xiao Che's money" in the play not only quickly became Taobao's exploding money, but also sold very well under the online brand store, which made "good sir" become one of the few consciences in recent years in China. Fashion Show " To this end, when the "good sir" was on the hit, the "doorway" reporter gave an exclusive interview to the next "Kai Hao" styling director, listening to him telling about the stage behind the production of the play.

　　 "I'm not packing Honglei Sun as a star. I want to package him as Lu Yuan."

As an urban drama depicting the social elite, good sir is doomed to be fashionable and textured. The main line of the plot is the rise and fall of Honglei Sun's "Lu Yuan", the other man's plot. At first, Lu Yuan was a "cock silk man" who accompanied his girlfriend to study abroad and was financially strapped. Later, he became a Michelin 3-star chef in the United States, and then went through the economic crisis. He was thrown into jail and lost his sense of taste and plummeted. As a stylist of the characters in the play, Li Yi Kai told the doorway how he used it. clothing Language shows the two ups and downs of Lu Yuan.

When he first came to the United States, Lu Yuan was a poor boy who was reading with his girlfriend and cutting potatoes in a restaurant, and Li Ying chose him. T-shirt Such as hoodies. Casual wear And then, after Lu Yuan became Michelin 3-star chef Chef Lu, Clothes & Accessories Match with a level, hat, coat, trousers and leather shoes. This is the most gorgeous stage of the figure of Lu Yuan. But for stylists, this stage personas are gorgeous, but they are the easiest in all shapes. "The state of being high is the most difficult, and the difficulty is how to get him to fall from it." then it is the most important part of the whole drama: Lu Yuan, a chef from Michelin 3-star, has become a chef who lost his sense of taste and returned to China and could not find work.

Li Kai is painstaking at how to express the image of Honglei Sun's "Chef". He designed all kinds of "untidy" shapes for Honglei Sun, which had been tested 4 times before and after, but two of them were dissatisfied. Finally, Li Yi Kai focuses on the sportswear. "Though poor, Lu Yuan is very self. After several tries and communication, he finds that the sportswear and Lu Yuan feel fit, especially those like hoodies and zippers." Therefore, the audience finally saw Lu Yuan, who returned to China from the United States, most of the time wearing sports hoodies, showing both his economic strength and his unruly character.

The attentive audience found a very interesting detail: in the first 6 concentration of the play, Lu Yuan, male one, had only one shape and the same one. leather jacket The same bag, wearing six whole sets, has never been changed. This is almost unthinkable for a fashion show, which generally calls for a replacement for a minute. But Li Yi Kai was deliberately setting such a plan, not only fitting the plot of his lost luggage, but more importantly, highlighting Lu Yuan's mentality of "disguised himself" and "unable to come down" when he returned home. "After he knew himself and put down himself, the leather jacket never appeared again." Here, this leather jacket is not just one. clothes It is a kind of clothing language that shapes the characters of the play.

Li Ying believes that film and television modeling must fit the characters. If you just pile up big cards, you may not be absolutely "win". For example, sex and the city, the whole play is full of big names. But if you study deeply the situation and ideas of each set of characters and characters, it may not be appropriate. "Good sir" still wants to fit in with the characters.

Another vivid character in the play is the female two "Jiang Lai", played by Jiang Shu Ying. If the former hit drama "Ode to joy" was used to create the golden neck of Andy with countless suits, then "good sir" undoubtedly molded white Fu Mei Jiang Lai with all kinds of flaming lips and cloak coat. "Jiang Lai" appeared wearing a IMM red cloak and then crossed the MSGM black and white cloak. You know, in the TV drama, Jiang Shu Ying's image of "overbearing general attack" is quite different from that of "goddess of the campus" in the "Youth". Relying on the magic hand of the stylist, the soft girl changes into a queen in one second. No wonder many netizens call "Jiang Shu Ying to marry me".

　　 Fashion stylist, film and television stylist

Starting from the Korean dramas "inheritor" and "from the stars of you", the brand of "hit the brand" has become the "required action" of the major fashion media, and the audience's ability to appreciate beauty and brand discrimination is also getting stronger and stronger. How many big cards have been worn in a play, and which major brand has been worn, has become a new standard to judge whether a drama is well produced.

In an exclusive interview, Li Yi repeatedly emphasized the "quality" problem of domestic TV dramas. Spectators may watch the movie and TV play, but as a styling guide to participate in the production of TV plays, Li Ying will try to pass on every change of the actors. clothing Expressing emotions, even fine. clothing In itself Fabric Texture. For example, in Honglei Sun's "good sir" trial, there is a leather jacket that is very suitable for Honglei Sun, but because the material of the leather jacket is not strong in the lens, Li Yi Kai did not hesitate to choose to give up.

According to the film stylist, a TV drama with a wonderful plot will not be able to feel its texture if it does not work hard under the costume.

Unfortunately, in the light of the current situation of China's film and television industry, many producers have traditionally employed fashion stylists for modeling guidance in order to achieve "big and dazzling" modeling effects. But in fact, there are essential differences between traditional fashion stylist and film stylist.

For the traditional fashion stylist, their responsibility is to perfect the artists' packaging and send them to the red carpet. For the film stylist, they need to have a literary analysis of the characters in the play so that they can express their feelings through costumes. In China, film and TV play is easy to ignore the link of "film and television modeling". The professional "film stylist" is a newly rising industry in recent years. Seven or eight years ago, the costume design of the movie and TV drama was still controlled by the art director, until recently, there was a professional stylist.

　　 "Hope that" good sir "can become a new benchmark for Chinese fashion shows.

The success of a fashion show depends not only on the professionalism of the stylist itself, but also on the pursuit of "quality" by the entire crew. Li Ying said that the success of "good sir" was not his own contribution: "director Zhang Xiaobo directed a large number of aerial photography and wide-angle shooting methods, and the photographic team and lighting team would set different plans to present them. Clothing texture " In a fashion show, clothing In the final analysis, modeling still depends on the plot and actors. "As a stylist, we do not want to do high standard films and television works, but if the main creative team does not give enough strength, it is difficult to guarantee high-quality presentation effect."

And throughout the domestic drama industry, really consider how the characters in the play wear. clothes There are only a handful of them, or they fall into the trap of blind "big cards", or just match Taobao explosions and perfunctory matters.

With a large number of well produced American dramas and Korean dramas pouring into the Chinese market, the appreciation and taste of Chinese audiences gradually become "tricky" and begin to become more and more critical and pay more attention to details. "I hope" good sir "can become China. Fashion Show If the new benchmark is lower than this benchmark, the texture will go down. " Li Yi Kai said so.

At present, China's domestic drama is at a stage of explosive growth. In 2015, the total output of the Chinese TV drama was 16 thousand episodes. Such a huge market created a shortage of demand for "film stylist", and many non professional sculptsmen switched to film and television modeling, resulting in the uneven quality of the modeling.

As a matter of fact, with the increasing professionalism of the audience, the stylist's "unprofessional" is nowhere to hide. Li Yi Kai believes that the development of domestic fashion shows is very poor. One important factor is that the stylist is not professional enough. A qualified stylist must read the script from a literary point of view in the context of mastering the basic modeling ability. clothing This is the most basic rule of film and television stylist.