In Order To Save Low Performance And High Head Prada, It Has Begun To Do Business.

The bulwark refused to enter the fortress of the electricity supplier.

After Chanel, Gucci and LVMH, Prada also lowered its high head and announced the opening of online sales in Europe.

And the LVMH moves ahead, and recently released the first luxury lab project to speed up the business process.

In addition, today's big name electricity providers also include information about the high-end skin care brand La Mer, Italy luxury brand TOD S and Spain's high-end shoe brand Blahnik Manolo.

1, in order to save low performance and high head Prada, it has begun to do business.

According to foreign media reports, since the growth stagnation last year, Italy luxury group Prada has had a hard time.

In order to save its performance, Prada, which has always resisted online sales, announced the opening of e-commerce business in Europe and its cooperation with NET-A-PORTER and Mytheresa.com.

It is reported that Net-A-Porter and Mytheresa.com will officially launch Prada 2016 early autumn and autumn show products in July 15th, including new handbags, shoes and small pieces.

Products.

In addition, Prada men's wear series, including suits,

Shoes and accessories will also be on sale at Mr Porter in September 6th.

According to public information, in the 12 months ending January this year, Prada group's operating income recorded 3 billion 548 million euros, down 0.1% from last year, and by 7.7% at fixed exchange rates.

During the period, the group's net profit was 330 million euros, down 26.6% from the same period in 2014.

2. La Mer, a high-end skin care brand, wants to split cups in the make-up market.

In the environment of make-up growth is obvious, skin care products are not well sold, the high-end skin care brand La Mer (La Mer), which has always been the main maintenance product of cream, essence, and so on, is also "unable to control".

It announced recently that it will launch its first make-up product line in autumn.

La Mer global president Sandra Main said: "we are indeed skin care brands, but at the same time, the last step of skin care is the first step in cosmetics."

It is understood that, as the star brand of Estee Lauder, La Mer still pulls the sales of skin care products of the whole group. However, the expensive cream that used to bring high returns has been gradually getting cold in the millennial customer group in recent years.

In contrast, young consumers prefer cosmetics, facial mask and other products with immediate effect. The market performance of a public skin care brand is generally inferior to that of cosmetics brands.

This may also be an important factor for La Mer to enter the make-up market.

3, Italy's luxury brand TOD S is back to Europe, saying it will resume growth by the end of the year.

Diego Della Valle, chairman and chief executive officer of TODS, Italy luxury group, said recently that TODS will re adjust its product renewal cycle, and is considering reducing the product renewal cycle from one half to one to two months to cater for the growth of consumer demand for luxury goods, namely, buy and wear, so as to restore all brands to the end of this year.

Some analysts pointed out that from the current market trend, TOD 'S group's performance in China, the United States and Japan are slowing down.

As of last December 31st, its sales growth in mainland China was stagnant, with a record euro of 226 million, and no signs of improvement were observed in the Hongkong market. Therefore, some stores are being considered.

Then its growth in Europe remained stable. Earlier, it told the media that the focus of development would be pferred to European markets such as Italy, France, Britain and Germany.

4, LVMH pushed the first luxury lab to digitally get through the electricity supplier.

The world's largest luxury group LVMH self built electricity supplier is accelerating landing.

Recently, LVMH released the first "luxury laboratory" project, in order to enable its brands to provide personalized services to customers through digitalization.

It is reported that the project will absorb 50 start-ups in the electric business and technology industry.

These companies will work with LVMH to explore the future challenges of fashion and leather goods, wine and spirits, perfume and cosmetics, watches and jewelry, and luxury brands in selected retail sectors.

The latest digital technology developed by start-ups will also be applied skillfully in these areas, and will accelerate the process of the group's e-commerce business.

It is understood that in fact, since last year, LVMH group has continued to optimize its brand distribution in the world, so as to promote the development of e-commerce business.

Among them, in China, Louis Vuitton closed 3 stores in Guangzhou, Harbin and Urumqi last year, and this year ended Shanghai's exclusive stores and Shanxi Taiyuan stores.

According to people familiar with the matter, at least 4 brands of LVMH group will launch e-commerce platforms this year.

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5. Spain's high-end shoe shoe brand Manolo Blahnik is in London Selfridges department store.

A few days ago, Manolo Blahnik, a high-end shoe brand from Spain, opened a store in Selfridges, a time-honored department store in Oxford street, London.

The store is located on the two floor, occupying 753 square feet of space.

It is reported that Manolo Blahnik has 290 sales outlets and 11 independent stores in 33 countries worldwide, and this year it launched an e-commerce platform.

In addition, in May of this year, Manolo Blahnik also entered into an agreement with Blue Bell group, a famous retail agent in Asia, who helped to enter the Asian market and was responsible for the distribution of Manolo Blahnik in Japan, Singapore and Malaysia.