Puma Panic: Rio Olympic Games Soon, But Boulter Suddenly Injured.

With the penalty shootout in Italy lost to Germany, the Puma Legion also officially bid farewell to this European Cup. Adidas and Nike The duel will become the main theme of the semi-finals. Of course, this is all expected.

In this event, Puma Sponsored by five national teams, they are Italy, Czech, Slovakia, Switzerland and Austria, which are second only to Adidas and Nike. This is also basically in line with the current market distribution pattern of world sports goods in the field of football. In addition to the Austria halt group competition, the other four teams went to the knockout tournament. But only Italy could go further, and the other three were on the return flight after the first round of the knockout.

In fact, on the whole, Puma should be satisfied with the results achieved in this European Cup. After all, the top resources are in the hands of Adidas and Nike. Although Italy is a world champion, the team is in the stage of being out of line. Few people think they will go far. However, it was such a civilian Italy who cut Spain off in the first round of the knockout. Even in the face of Brazil World Cup champion Germany, Italy has the chance to go further, but luck has not been on their side. Even so, the Italy led by Conti has been praised by many parties. Their overall and tactical accomplishment on the pitch are amazing.

If the French European Cup can still make Puma happy, then another Puma ace spokesperson's experience is enough to make this German brand have no worries. Because the upcoming Olympic Games in Rio, Jamaica lightning Boulter was accidentally injured.

It is now in the Jamaica National Athletics Championships, that is, the Olympic trials. During the 100 meter race a few days ago, Boulter, who was able to play normally in the semi-finals, suddenly announced the withdrawal of the match on the eve of the finals, and the rest of the events were also abandoned. The news quickly exploded the whole sports circle.

Shortly after the withdrawal, Boulter released a specific tear on his personal social media platform as a first leg tear in his left leg. Last weekend, Boulter flew to Germany to visit Wohlfahrt, a sports doctor, for treatment. Speaking of Boulter and Wohlfahrt, that's an old acquaintance. As early as 2005, he was the first to discover Boulter's scoliosis and to give treatment. After the London Olympics, Boulter also rushed to Germany to treat back injuries. With the growth of age, athletes' injuries are always inevitable.

Last July, only more than 50 days before the start of the Beijing World Athletics Championships, Wohlfahrt helped Boulter heal hip injuries, so that he could catch up with the world championships and shine again. This time, Boulter obviously needs Wohlfahrt's wonderful skills to help him reproduce the magic of last year.

If the same thing happens in the United States, even if Boulter sets many Olympic Games, world championships, gold medals and world records, he can only say goodbye to the Olympic Games. Because the United States has a strict selection system, only the top three competitors are eligible to fight for the country. But in Jamaica, things are different. Boulter's statement in Facebook shows that he has applied for a medical exemption from the Jamaica Association of parks, and the London diamond conference held in July 22nd will be significant for Boulter.

The so-called "medical exemption" is a rule set up by the Jamaica Association for the development of the games. The purpose is to prevent athletes like Boulter from losing their Olympic Qualification completely because of injuries in the national trials. Further explanation by the Jamaica Institute of agriculture shows that, before the final list is confirmed, if the athlete can prove that he has the strength to get a competitive result, he will still consider it.

For Boulter, as long as he can ensure his health, he obviously does not need to worry about his 100 meters qualification, because this year he has also run out of the second best achievement in the world. But his 200 meters are more worrying because he hasn't played in the 200 meter race this year, leaving only the Diamond League London Station this opportunity.

But all the premise is that Boulter's body needs to recover in time, leaving him and Wohlfahrt less than three weeks. Boulter's coach is worried about the current situation. No one can guarantee that "lightning" can go to Rio in a normal state.

Of course, apart from the Boulter team and all the Jamaica nationals, we must also worry about Puma. Although Puma's main strength is in football, it is undoubtedly the only answer to speak of the most influential sports spokesperson of the brand. Boulter is the only answer.

As early as 2003, when Boulter was still a nameless young boy, Puma took his income. Five years later, in Beijing, Boulter won three gold medals in 100 meters, 200 meters and 4 100 meters relay, becoming the new king of sprint. Since then, these three projects have become Boulter's exclusive package, and no one can shake his position except for the loss of the gold medal in the 100 meter race in Daegu in 2011. The focus of attention has long been the topic of whether Boulter can refresh the world record or raise the world record.

After the first contract expired, Puma renewed two contracts with Boulter. The contract between the two sides was signed in 2013. The endorsement fee is $10 million per year, and will expire after Rio Olympic Games. Unwittingly, the cooperation between the two sides has been maintained for 13 years, and Nike has been dug up between them. But there seems to be a natural fit between Boulter and Puma, which makes their relationship unbreakable. Friends who often pay attention to track and field competitions should find that Boulter always takes off his running shoes from time to time before he hits the line and shows up in front of the camera. In the eyes of Jamaican people, Puma has gone beyond the category of general sponsors.

Last year there was news that after the Rio Olympics, Puma would sign a lifetime contract with Boulter. If he does not retire, the endorsement fee will increase. Even after retiring, Boulter can still get $4 million a year from Puma. This is also an affirmation of Boulter's outstanding achievements and long love.

Immediately, Boulter, who is thirty years old, is naturally not at the top of his peak. However, as long as his body does not go wrong, he is still the fastest runner in the world today. However, when the Rio Olympic Games are about to open, Boulter will be attacked by injuries and injuries, which will surely give Puma a tight mind. At the Olympic Games, there are not many opportunities for Puma to show up, and the track and field arena has become the main battleground for its competition with Nike and Adidas. Of course, the focus is naturally on the speed between Nike sponsored by the United States and Puma sponsored Jamaica.

The US team, which has been repressed by Jamaica for many years, is very aggressive this year. Gatlin is waiting for his chance to prove himself again. In contrast, Jamaica sprint has been a bit old for the past two years. In particular, not long ago, Carter, the main member of the relay team in Jamaica, did not have Rio because of the problem of doping control, and Powell was too old. If he lost the sea pin of Boulter again, then Rio's sprint would be changed. This is, of course, the last thing Puma would like to see. The gratifying thing about the Jamaican is that Blake, who has been dormant for a long time, has come back strongly, and even if Boulter is absent, he has the power to lead Jamaica and the American stars, but he is the spokesperson for Adidas. Of course, then who can match Boulter on the court?

Prior to this, Boulter has said more than once that Rio Olympic Games will be the last Olympic games he participated in, and this time it is doomed to become the most challenging Olympic Games. If he is absent because of injury or the state can not be adjusted to the best, no matter to himself or to Puma, there is no doubt that it is a great pity. But he also said he still had dreams and hopes to create more records. Who can predict future events? We still hope to see the familiar Jamaica lightening in Rio's stadium.