Move The Workshop Into The Show Chanel To Answer Gao Ding.

Maybe your impression of Chanel's show still stays in four words, such as supermarket, casino, bar, airport terminal, but this 2016 autumn and winter advanced customization conference is entirely a sub realistic work. Chanel art director Karl Lagerfeld made Paris The Grand Palace a highly rated workshop.

　　 Sewing machine Embroidery Fabric The humanoid fitting table and fitting mirror appear to appear in the show. Lord Buddha invited his own staff to play in the guest group. They either stand or sit, hang tape on their necks, pinch pins with their hands, and concentrate on "fiddling with" all kinds of cloth in front of them, all of which are naturally dressed in style.

These activities are gorgeous. clothes The mysterious "little hand" appeared in the spotlight for the first time. Before that, only a few documentaries succeeded in reaching the low-key and advanced workshops. In order to restore the work scene, Chanel dispatched 80 workers to the workshop. Those tailors and garment makers who were too late to come to the first conference from the Kang Peng Street workshop were arranged for the second press conference 2 hours later.

"Let's see how high-level luxury is born, and it's not very interesting." Karl Lagerfeld said in an interview with reporters: "it has been making for hundreds of years."

What is more important is that in the show yard, the exhibition hall can help people understand why it is priced so high. "It's all hand-made, unlike today's retail clothes all over the world." When Karl Lagerfeld came to the stage, she wore two Chanel chief tailors: "they have advanced customization." As a result, Chanel displayed a flower jacket in the high season series, which was covered with lifelike flower embroidery.

Back in nineteenth Century, when the advanced customization was first established, it mainly came from the French court. The division of professional embroidery, female bonnet maker, gloves and button manufacturers came into being, and they survived cautiously in the process of modernization.

Customization is more expensive than clothing, but advanced customization is another story. Some clothes require 20 skilled workmen. It takes 700 working hours before it can be completed. The price can be imagined: the basic starting price of the daily wear is 8000 pounds (about 68 thousand and 800 yuan), and the evening gowns with rare gemstones, fabrics or heavy duty embroidery can be as high as one million pounds.

Compared with a century ago, the customers of advanced customization are no longer confined to France, but the rich businessmen in Russia, China and the Middle East are very willing to experience a noble life. In order to seize these gold VIP, Dior and Chanel have made great efforts to send Gao Ding series to New York and the Middle East, and invite potential customers to take part in the new product preview to accompany them to participate in the annual high performance show in Paris.

In the golden age of advanced customization, the post World War II era, there were nearly 20 thousand consumers around the world, while today's optimistic estimate is only more than 2000. Advanced customization has become an honorable presence in today's fashion industry, though it represents the highest standard of clothing, but it only accounts for a small market share. Most fashion houses seek not immediate profits, but brand image, industry discourse power, and the promotion of the high ready-made clothing series. Many brands will apply certain elements to the clothing series that are released soon so that customers can buy "advanced customization" at the price of the people.

Chanel's tribute to the hand-made workshop is not the Dior that we thought of holding the press conference the night before. This fashion house set the conference on private custom salon, 30 Montaigne Avenue, the place where the founder Christian Dior held the fashion show in 1947. It seems that the recent fashion in the fashion industry is likely to be called "forget your heart".