More And More Luxury Goods Are Joining The Booming Electricity Supplier Market In China.

Although many Luxury goods Cards are worried about selling online. product It will overexpose the brand, but more and more luxury brands including watches and jewellery brands have joined the booming China. Online retailers Market.

According to a FDKG report, in November 2015, Cartier and VanCleef&Arpels were low-key in China's e-commerce platform. Prior to that, in September last year, LVMH's watch brand TagHeuer was launched on Jingdong mall, and Piaget and Montblanc were also on trial at China online store.

Luxury online sales are still relatively low, accounting for only 5% of China's $22 billion 500 million luxury market, but the growth rate is fast, according to us web sites. According to a report by L2 of the business intelligence agency, sales of online luxury goods increased by 20% in 2015, a growth rate of nearly three times that of the overall luxury goods market. Mobile phones have played an important role in particular. The luxury brand search conducted by smart phone is nearly two times that of the computer terminal and increased by 44% over the same period in 2015. WeChat has reached 700 million users, and micro-blog has more than 200 million users.

Because of the rise of the domestic electricity supplier market, many luxury brands including Armani, Ferragamo and Chanel have begun to cut down the number of stores in the Chinese market in order to find a balance between offline and online stores.

According to the survey data, with the growth of the younger generation of consumers in China, especially under the influence of more and more complex mobile Internet environment, all of this may change a lot.

Compared with the purchase of large LOGO products, the younger generation in China will be more open to meet less well-known luxury brands. In addition, frequent discounts on luxury brands also attract consumers who like discounts, which are intended to win over millennial consumers.

In terms of online sales, luxury brands often weigh their pros and cons. For example, in addition to adopting a simpler Alipay payment method, the announcement of the price on the Internet may accelerate consumer purchase decisions and reduce the time for thinking. Besides, selling products online can facilitate consumers in two or three tier cities in China, because there are no luxury brand counters in some parts of China. These consumers often look for purchasing agents, because if they do not travel, through online shopping, this is the only way they can buy goods.

According to the new report, in the past year, many luxury brands have launched e-commerce websites in China, but for Chinese consumers, online luxury shopping is still a high-risk business. Although consumers will still choose to shop online, the amount of $14 billion created by Chinese consumers during last year's double eleven shows that online shopping has become more and more popular.

According to a new study by Boston Consulting Group and AliResearchInstitute agency, even if the economy is not good enough, the expenditure of Chinese consumers is expected to increase by US $2 trillion and 300 billion in 2020. By 2020, household disposable income will exceed US $24000, which will drive consumption growth by 81% and create consumer demand for luxury brands and high quality services. With the increase of income, the younger generation will gain more consumption power and promote the growth of electricity supplier expenditure. Meanwhile, luxury brands need to adjust their strategic plans accordingly.

Although luxury electric business is becoming more and more popular, experts still remind consumers that some places still need to pay attention when purchasing luxury goods through e-commerce platform.

First of all, in the Chinese market, there are mainly two kinds of luxury electronic business platform, one is the foreign luxury electric business entry, the other second is the luxury electric business developed locally. The two have their own characteristics, but on the whole, the industry has not yet got rid of the initial stage of "horse race" and has not yet formed a strong brand. Therefore, when consumers choose luxury electric providers, they still need to pay attention to the contrast, choose a good platform for word-of-mouth, and try to ask the product details as far as possible, so as to prevent counterfeit or inferior products.

Secondly, we should know more about logistics and after sales service. When consumers purchase luxury goods on the e-commerce platform, it is best to let businesses choose better logistics companies to prevent products from being lost or damaged in the spanportation process, while asking the details of product after-sales service to make sure that they have a good idea of the products purchased.

Third, retain the trading voucher. As the online shopping spanaction process is relatively virtualized, consumers should keep good receipts, such as invoices, and even chat with sellers, so as to protect their rights in case of problems in the future.