Zhang Zhouping Was Invited To Invest In The Ministry Of Commerce To Promote E-Commerce Training.

On 29-7 June, 1, sponsored by the Ministry of foreign investment management of Ministry of Commerce, the Ministry of Commerce and Investment Promotion Bureau organized the Ministry of Commerce of Anhui province's "Ministry of commerce investment promotion business training" held in Hefei, Anhui.

Training invites domestic "

China, a think-tank of national strategy

Research Center B2B and director of the cross-border electricity business department, senior analyst Zhang Zhouping, lecture, "e-commerce development and government network investment".

Zhang Zhouping focuses on the current situation and trend of China's e-commerce development, and explains the development status, problems and suggestions of government network investment.

According to the monitoring data of China Electronic Commerce Research Center, in 2015, China's e-commerce pactions amounted to 18 trillion and 300 billion yuan, an increase of 36.5% over the same period last year, of which B2B electricity supplier turnover was 13 trillion and 900 billion yuan, and the scale of online retail market pactions was 3 trillion and 800 billion yuan, accounting for 27% of China's GDP67.67 trillion in 2015.

Zhang Zhouping said that the growth rate of B2B pactions has pushed up the overall scale of e-commerce pactions. "

"Will become a new opportunity for the development of B2B e-commerce.

In the future, B2B electric business based on key industries and special industries will give new development momentum to the development of China's high-end manufacturing and modern service industries.

In the future development trend of electronic commerce, Zhang Zhouping said that eight trends are reflected in the following eight aspects: from low price to high price to low price extension; electric business channel to sink; extending from standard object to personalized service; optimization of technology upgrading scenario, mobile terminal online shopping trend; dividend policy release, cross border electricity supplier golden era opening; personalization, C2B to make consumers become the center; data conversion, data will become the core production elements; socialization and social commerce will show strong growth trend.

Zhang Zhouping said that the difference between factor endowments and economic development level among different countries (regions) is the fundamental driving force for cross-border electricity providers and even foreign trade development.

Combined with economic globalization and global e-commerce development stage, the next three to five years will be the golden age of China's cross-border e-commerce development.

Whether it is listed on the Alibaba, Jingdong and other electronic giant, or the need to pform traditional foreign trade enterprises, regional retail enterprises, are participating in cross-border banquet in various ways.

In the future, production and consumption are more integrated: information (data), as a flexible resource, shortens the chain of roundabout and inefficient production, promotes the rise of C2B mode, and makes production and consumption more integrated.

The business mode of the information age will be mass customization with customers and consumers as the center, on-demand drive, pre elimination and post production, and even personalized customization.

The "cordial production" of the mass customization has been relatively mature. The socialization of logistics service network has become a universal reality in developed countries. The Internet has realized low-cost and efficient personalized marketing, making it possible for the customization mode to become economically possible, achieving the balance between the higher cost of personalized customization and the low price demanded by group purchasing.

In the development of government network investment, the "Internet +" investment attraction is mainly reflected in the four major influences, which brings impact to the traditional thinking mode of attracting foreign investment, and promotes the innovation and mode of investment promotion, and promotes the reform of the system of attracting foreign investment. It is urgent to perfect the legal environment for attracting foreign investment.

At present, the development status of government network investment has been set up everywhere.

At present, the local government departments at or above the county level have basically established a government portal website or a special investment network to publicize and promote the local economic and industrial resources, investment environment, investment project information, exhibition activities, investment dynamics and policies and regulations.

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We should carry out multilateral cooperation and expand investment promotion channels.

All localities should strengthen communication and collaboration with network media, major business associations and professional intermediary organizations, graft domestic and foreign investment network platform and industrial promotion platform, publish investment information through linking professional agencies' websites, search for investors' information with the help of network media, and take the initiative to make contacts.

But there are also problems such as the difference in the degree of regional development, the low degree of social participation and efficiency, the imperfect working mechanism, and the imperfect safeguard measures.

Zhang Zhouping pointed out that the eastern coastal areas of the network investment work generally carried out well, the central and western regions in the network investment awareness, work mode, platform construction, operation management and so on, there is a big gap.

At present, most of the local investment websites are for government departments to manage, operate and use. Enterprises and individuals are less involved, and the degree of social openness is not high.

The investment websites all over the world mainly undertake the functions of external publicity, investment promotion, investment promotion and carrier information. The landing of the project still depends on the face-to-face communication between the inviting staff and investors, and the function, service and effectiveness of the network inviting business are weak. The actual effect of using network investment is difficult to assess.

And give ten suggestions for government network investment, including: reinviting investment website platform, skillfully using e-mail promotion, developing network investment promotion, precise investment advertising, network news and topic page dissemination.

Zhang Zhouping said, "+ Internet" is not equal to "tradition".

"Internet +" is a concept full of opportunities. However, "Internet + investment" is not to subvert, but to think about cross-border and integration. More is to think about how to combine investment and investment with the Internet better and create new value in the Internet era.

It is reported that in addition to Zhang Zhouping, the training meeting has also been invited, including: Hao Hongmei, deputy director of the foreign investment research department of the Ministry of Commerce, Lin Yuanfu, President of Beijing trend of thought Investment Consulting Co., Nike's vice president of Greater China, she Zhi Zhi, former chairman of China general consulting investment company, foreign trade university and visiting professor Liu Debing of National School of Administration.

According to the briefing, Zhang Zhouping is a well-known e-commerce expert in China. He is currently the director of China e-commerce research center and B2B, director and senior analyst of cross border e-commerce department.

In addition, it has been or has been employed as an expert of China's e-commerce expert library, an excellent instructor of the China Internet association, a special expert of the network integration marketing research center of the China Electronic Commerce Association, and the editorial board of the China Economic Yearbook (Electronic Commerce section) of the State Council Development Research Center.

It has been invited by various government departments, traditional enterprises, universities / business schools, training centers, consulting firms and other enterprises and institutions all over the country to make thematic reports in various provinces, forums and universities.