Ningbo Jin Wei Culture Media And Hangzhou Amoy Costumes Carry Out Cross-Border Cooperation In "Culture + Children'S Wear"

These days, the 68 volume animated cartoon "Daddy hug" produced by Ningbo Jin Wei culture media Co., Ltd. is broadcast on CCTV children's channel every day at 4 p.m., which directly drives Hangzhou Amoy.

The "father hug" clothing brand is selling well.

The two companies develop "culture".

"Cross-border cooperation," a cartoon education.

"Brand promotion animation" brand new mode.

Ningbo Jin Wei culture media Co., Ltd. was founded in 2013. It is an animation company registered in the bonded area.

In recent years, it has invested heavily and develops rapidly. Its 68 volume animation, "fruit force boy", was broadcast in 2015 in the Golden Eagle cartoon of Hunan satellite TV.

In addition, many other TV cartoons made by the company's main creators are broadcast at the provincial level or above because of their unique contents and excellent production.

In 2014, Ningbo Kingway culture and Media Co., Ltd. was preparing to develop a cartoon of "father hug".

However, because of the large investment and long output cycle, the capital bottleneck is encountered.

Jiang Minjun, general manager of the company, actively develops brand licensing activities.

Hangzhou Amoy Garments Co., Ltd. is a garment processing enterprise that acts as a foreign brand. Its annual output value is about 80 million US dollars.

Over the past few years, the situation of foreign trade has become increasingly grim, and the company's profits are thin and difficult to survive.

But setting up brand investment and having a long front line is unbearable for small and medium-sized enterprises.

He was contacted by Yu Jian, who is responsible for the Hangzhou Amoy Garments Co. Ltd.

After many rounds of negotiations, the two companies decided to carry out cross-border cooperation in "culture + clothing".

"Jin Wei culture" will prepare the brand and cartoon image of the animated cartoon produced by the father and hug, and authorize it to the "Hangzhou Amoy" children's clothing at the price of 2 million yuan, while ensuring that the "Daddy hug" is made into a fine product at the provincial level or above.

"Hangzhou Amoy" can use "father hug" as the brand of children's clothing and use its cartoon image from the date of signing the contract.

"Dad hug" in the production process, and "Hangzhou Amoy" close interaction, each cartoon image comes out, will be in the "father hug" children's clothing shop to carry out "spoiler", every time can attract onlookers, and promote a batch of sales.

Since using the brand of "Dad hug", the sales volume of "Hangzhou Amoy" has increased year by year, in 2014 it was about 10000000 yuan, and in 2015 it was more than 2000 yuan.

Yu told reporters that in recent days, with the "Daddy hug" in CCTV's broadcast, the number of calls for joining the company has risen one after another, and the sales data of all stores are climbing steadily. This year's sales volume is expected to exceed 60 million yuan.

Yu said that in addition to economic benefits, they value the story of "father hug" more tender and touching. Only a warm brand with stories will bring lasting vitality to enterprises.

Jiang Minjun told reporters that "Dad hug" has not yet produced 2 million yuan of input, gave them a lot of confidence, so that the team can concentrate on making fine products.

After the movie was finished, it was planned to broadcast at provincial satellite TV, but it was seen by CCTV and stood out in hundreds of films.

"Daddy hug" movie can have today, also is "Daddy hug" this children's clothing brand has nurtured it.

The director of the Cultural Industry Department of the new Bureau of Ningbo Wen Guang said that the cross-border cooperation between "Jin Wei culture" and "Hangzhou Amoy" culture and children's wear has sparked sparks. It is a successful exploration and attempt of Ningbo animation enterprises, widening the industrial chain of the animation industry, hoping that more Ningbo film and cultural enterprises will take the initiative to go out to sell their brand and image, and also hope that more traditional manufacturing industries will actively embrace culture, create their own brand, and make the road of the enterprise wider and longer.