Wanda Group'S Total Revenue Increased By 10.6% In The First Half Year.

In July 5th,

In the first half of the year, the group achieved a total revenue of 119 billion 930 million yuan and completed 47.7% of the annual plan, an increase of 10.6% over the same period last year.

In addition to the drop in income from commercial real estate, sports, culture, finance and so on have all gained brilliant results.

Although the number is bright, Wanda's diversified layout relies more heavily on the future. Today's high investment can continue to be high growth and high returns, which is still the crux of Wanda's pformation.

Commerce

Slower growth and higher rent pressure

Wanda business is Wanda's "light assets" pformation of the main position, the mode from the sale of real estate companies to the real estate company pformation, and because of this, Wanda this year's real estate revenue target of active reduction of 64 billion yuan.

Semi annual report shows that this "thin body" effect is obvious.

Wanda Commercial Contract Revenue in the first half of 64 billion 360 million yuan, of which the real estate contract revenue of 50 billion 620 million yuan, a year-on-year decrease of 17.3%.

In addition, the rental income of Wanda business in the first half of this year was 8 billion 480 million yuan, an increase of 27.1% over the same period last year, and the operating income of the hotel was 2 billion 750 million yuan, an increase of 18% over the same period last year.

Yan Yuejin, director of research center of the think-tank of Yi Ju Research Institute, said that the increase of rent contribution ratio and the expansion of the property area affected the value of Wanda Commercial short-term realisation, but it made the whole cash flow back more stable, thus ensuring that the commercial development of Wanda could achieve continuity. Compared with the higher turnover sales, the steady development strategy could better capture the preference of the capital market.

However, the speed of Wanda business pformation "Charter Public" may be slowing down.

Data comparison shows that in 2014, Wanda Commercial property leasing business realized rent reimbursement of 11 billion 80 million yuan, an increase of 32.7% compared to the same period; in the first half of 2015, the rental income of Wanda reached 70.2%, an increase of 33.3% compared with the same period last year; in 2015, the rental income of Wanda reached 14 billion 400 million yuan, an increase of 30.7% over the same period last year.

This shows that the first half of this year, Wanda Commercial rental income growth since the company's listing for the first time fell below 30%.

Yan Yuejin analysis shows that the growth rate of rental revenue will gradually slow down in the future, especially under the impact of outlets and some community shops. The pressure of Wanda Commercial Leasing will also increase.

Wanda main push the mode of rapid leasing, most of the Wanda Plaza basically rented at the beginning of the business, so the rental income will increase, and more importantly, it will raise the rent.

The statistics made by the Kerri Research Center show that the average rent of Wanda is less than 90 yuan / month / square meter, which is lower than that of Hang Lung, the Mixc and joy city.

For example, the average rent of Joy City in 2014 reached 335 yuan / month / square meter.

Therefore, Yan Yuejin believes that with the opening up of shopping malls and growing electricity providers, it is still a challenging task for Wanda to continue to raise rents and improve rental returns.

Sports

High investment return cycle slow

The expansion of Wanda Group's international layout is more reflected in the sports sector.

Wanda Group disclosed that sports holding company earned 3 billion 390 million yuan in the first half of the year, and completed 104.8% of the first half plan, which has no comparable income base in the same period last year.

In 2015, Wanda's revenue in the sports business sector was 5 billion 870 million yuan.

Compared to half a year's income of about 3000000000 Yuan, Wanda's investment in sports business can be described as heroic.

The latest action took place in June 16th, and Wanda sports holdings and FIBA became the exclusive business development partnership in the world.

Wanda did not disclose how much money it needed to pay for the cooperation. Before that, Wanda's stake in the Spanish Liga football team, Atletico, Switzerland, Ying Fang sports and world iron man company had spent nearly 1 billion 700 million euros of Wanda's funds, and this did not include Wanda's cost to become the first Chinese top sponsor of FIFA.

In fact, Wanda is already the largest sports company in the world. In the view of the industry, Wanda's layout for sports is more about buying the future.

At this stage, Wanda can not get fast and high returns from the sports business sector.

The sports industry has introduced the aim of Wanda's sports industry.

Promotion methods, such as the sponsors of FIFA and FIBA, can not be quantified in the later stage, which will help boost the pformation of Wanda's international enterprises; two, make money by sports.

Take the WTC, an Ironman triathlon competition acquired by Wanda, for example, the company's annual business license, registration fee, sponsorship and global TV broadcasting rights earn more than 50 million dollars per year, but Wanda's intention is to land in China.

The proportion of people who are familiar with triathlon is very low, and the existing conditions in China are also not conducive to the promotion of the project, so it is difficult to cultivate the market. This also leads to the fact that Wanda's sports layout can not escape the common industry with long investment cycles and slow returns.

Finance

The actual effect of "great leap forward"

Supporting the Wanda financial sector is not a financial product, but an electronic business platform.

Wanda financial group earned 15 billion 510 million yuan in the first half of the year, completing 162.5% of its first half plan.

Wanda financial group earned 15 billion 510 million yuan last year.

Wanda financial group has set up a network finance, flying technology and other companies, but Wanda semi annual report only called the fly alone.

"Flying members, new large business cooperation projects to achieve the level of planning indicators are more than 100%."

The number is brilliant, but whether Fei Fei can truly become Wang Jianlin's vision, "O2O will eventually win the line company" platform, which is not really optimistic about the industry.

In the semi annual report, Wanda focused on the successful training of Fei Fan in the "6. 18" promotion.

There are more than 3000 shopping centers, department stores and supermarkets in the country, attracting 500 million passengers online. The total number of visitors to App is 1 billion 50 million, and the peak time is 23 million per hour.

However, it is not mentioned whether high popularity can be converted into effective sales and how many retail businesses and consumers that are really active in flying.

In fact, Fei's own development plan is not just for consumers and large retailers.

In December last year, the company launched a global investment platform plan for shopping mall, business and design companies.

At the end of the enterprise, Fei hopes to be similar to the 58 fair, and wants to be an enterprise version of Taobao.

However, from now on, the ambitious ambitions of flying enterprises have not been realized.