Japanese Retail Brand MUJI MUJI Enters Saudi Arabia Market

Retail in Japan

MUJI

Entering the Saudi Arabian market, the first store opened in May 14th and is located in the capital of Riyadh.

In addition to Saudi Arabia, MUJI has put forward the concept of "simple and comfortable life" in the Middle East Kuwait and UAE.

MUJI was established in Japan in 1980 and has nearly 700 stores worldwide.

The full name of MUJI Mujirushi Ryohin is interpreted as "good quality goods" without brand names.

At first, Muji contained only forty different products, mainly food and household products.

Today, it is a company with an independent market capitalization of two billion dollars, selling over seven thousand items, from furniture to all kinds of small daily necessities.

MUJI aesthetics includes simple, durable and durable ideas.

With the increasing popularity of Kondo Marie's Kon Mari finishing method, MUJI has followed this craze to become Japan's most popular export commodity.

Ten years ago, what we saw was a cartoon full of bright colors, such as Hello Kitty, Pocket Monster and many street culture.

Now, like MUJI, no trademark and simple style bring us another kind of Japanese cultural experience.

The concept of commodity design, described in the official website of MUJI, is simple and concise, but not minimalist in style.

Just like an empty container.

It is because of its simplicity and blank that the ultimate freedom of all people is born.

MUJI Muji, which sells household goods and

The Japanese brand opened a more than 1000 square meter flagship store in Fifth Avenue.

This shop is only a street from the New York public library.

In the flagship store of Fifth Avenue in Manhattan, there is a "MUJI Yourself" area.

Here you can decorate your notepad with some seals or decorate some embroidered patches with patterns on the clothes you bought.

Compared with other shops on Fifth Avenue, MUJI's simple "just good" is understood by the locals as a kind of Zen from the East, which is different from others.

It is said that the MUJI program will start opening 50 stores a year in China from 2017.

"The focus of China's development in 2016 is furniture and food."

MUJI China General Manager Yamamoto Naomiyuki said.

As early as the beginning of this year, the negative growth rate of MUJI2015 growth in China at 38.6%, 22.6%, 15.9% and 9.7% was not optimistic.

Some people think that MUJI's over reliance on the Chinese market is a mistake.

However, for MUJI, the Chinese market's contribution to the company directly determines the MUJI's decision toward China.

According to statistics, in fiscal year 2015, MUJI sales in China were about 2 billion 950 million yuan, up 63% over the same period last year.

So at the end of last year, following the Chengdu's Taigu, a MUJI flagship store, Huahai 755, which was more focused on design, was open in Shanghai.

On the opening day, hundreds of meters of queues were lined up at the boutiques.

Until now, the 755 flagship store is still an endless stream of customers.

This may be the reason why MUJI can not refuse the "Post China strategy".

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However, when you walk into this flagship store in Shanghai for five months, you will find that MUJI is no longer simple.

The largest flagship store in the mainland of China covers three floors, with an area of 3438 square meters.

A lot of wood decoration is used in the shop decoration.

Here, you can not only buy the general MUJI products, but also the Caf &Meal MUJI restaurant, MUJI YOURSELF and ID E will also be presented in the later stage.

It is not hard to see that MUJI affects Chinese consumers. On the other hand, they are divergent thinking and strive to adapt themselves to consumers in this huge market from all angles.

It's like 755 of flagship stores have many books to sell.

In order to consolidate the consumption contribution of the Chinese market, MUJI seems to be interested in attracting more consumers. These groups are consumers who were not very concerned about MUJI before.

The original intention of MUJI was Ben's "cheap and good quality".

In Japan, the price of MUJI is very low, and they put a lot of energy into product processing and packaging. Muji paper is made of unbleached natural paper.

And it uses some other raw materials that other factories will not use, such as its famous U spaghetti, which is the leftover material cut out by other manufacturers.

But in the Chinese market, because of pricing and tax reasons, MUJI is not a low price for most domestic consumers.

But MUJI seems to have realized that the initial pricing strategy is wrong because of the degree of acceptance of Chinese consumers, the large number of local competitors, and the prevalence of sea fishing.

Last year, the five price cut, the decline of 16%-20%, only to cater to the needs of consumers.

Judging from the decision of MUJI, MUJI believes that in today's China, the primary factor for consumers to consider is the price.

Now, they want to become the MUJI of the whole world.