Every Designer Brand Has A "Armani" Dream.

Jifen is well known in China.

The designer brand created by Xie Feng is high-end in China.

The field has certain brand influence, and has also made specially tailored dress design for Gao Yuanyuan and other domestic front-line actress.

In the field of domestic women's garment industry, Xie Feng and Jifen can be regarded as both fame and fortune. Now, Jifen design is a new three board innovation layer company.

Why did Ji Fen design choose the new three boards? What kind of plans will the company have in the future?

With these questions, the reporter went to the design headquarters of the Beijing International Ocean International Center, and gave an exclusive interview to the company director, vice president of operations and Dong Miliu Jun Feng, who participated in the preparation of the full listing of gifen design before listing, and heard him tell us about the story of Jifen.

Every designer brand has a "Armani" dream.

Speaking of the success of the design of Jifen, Xie Feng, the company's soul mate, had to be mentioned.

Liu Junfeng told reporters that in 80s of last century, after graduating from the University of textile and clothing majors in China, he returned to Japan to study and work for more than ten years. He returned to China and founded the "JEFEN" brand, which belongs to Xie Feng's own brand. This is also a designer's dream.

The persistent pursuit of fashion design led to the selection of "JEFEN" by the French high fashion Union in 2006. It is the first fashion brand to enter the fashion week of Paris in Chinese history. What is even more remarkable is the fact that in 2014, the leaders of the APEC conference wore costumes and costumes. Three different Grand Slam prizes, including leader dress design, leader clothing sample production and leader clothing work, were aroused in the industry.

Although it is not large, but as designer brand, jiffen design had a relatively high reputation in China at that time, Liu Junfeng said. At this time, Xie Feng realized that a designer's brand could achieve greater success and could not be confined to the domestic market. He hoped that he could one day compare with George Armani, which was the ultimate dream he had set for his life.

Perhaps this is also a dream of "Armani" for every designer and designer brand. For this dream, Xie Feng moved his studio to France around 2006, hoping to gain a foothold in this international fashion and concentrate his efforts to gain international fame.

Also during the period of France, Xie Feng realized that if a designer brand was not successful in business, even if the industry was reaccredited, there was a big bottleneck.

As a big country of clothing consumption, with the increase of consumption level, it is no doubt more suitable for the large-scale development of the design brand of Jifen, so Xie Feng returned home again.

Choose the new three boards because their value and importance are self-evident.

Liu Junfeng said that after in-depth thinking, Xie Feng believes that the capital market can promote a company's rapid and standardized development, and will also be one of the important driving forces for the further development of its brand. In 2011, Ji Fen introduced the strategic investor Jiuding investment and made A shares listed.

At that time, the new three board market was far from being popular today, and almost no one was interested in it.

Speaking of this, Liu Junfeng expressed his inner voice: the starting point is to plan to go public on A shares, but the queuing cycle will be longer.

With the development of the new third board market, Ji Fen design has found that the new three board market will be an indispensable force in the future multi-level capital market, so finally choose to launch the new three board.

This also satisfies the company's desire to dock with the capital market.

Liu Junfeng said that the new three boards should be viewed as an entry to the reform of the domestic capital market and a strategy for the reform of the national financial sector. Therefore, the value and importance of the new three board market is self-evident.

After landing the new three boards, the design of Jifen also gained two gains.

"Virtual" aspect, Liu Junfeng introduced, first of all, the company's reputation and influence has been improved, whether facing many stores or potential consumers, or doing brand publicity, you can say that you are a new three board listed company, a public company.

Such recognition and peer attitude from consumers are different from before listing.

Secondly, around 2013 around the new three boards, Ji Fen design is taking the initiative to carry out an internal revolution. The industry is also watching. After listing the new three boards, the company announced its operating results through official channels, and the net profit of more than 40 million and its sustained gross profit rate and net interest rate of the A share listed companies were strongly responded to the various comments in the industry.

This is also the advantage of pparency after becoming a public company.

{page_break}

In fact, first of all, the company will be listed as the capital market after the listing, and the company will increase its financing accordingly, which is a real benefit to the enterprise.

Secondly, the company attracts more and more talents and attracts more and more talents in attracting and motivating people, so the quality and speed of recruitment are improved.

In addition, for the design of Jifen, the landing of the new three boards is already in the capital market. In the future, it hopes to achieve greater development in the capital market, so that the company can make greater breakthroughs in the interaction between capital operation and entity management, and complete the qualitative change with the help of the capital market.

And after listing, Liu Junfeng said, what Ji Fei designs is to keep up with the trend of the stock pfer company policy, grasp the opportunities and advantages of the policy first, and do the work well for the enterprise. In the future, we hope to get strategic funds from the new three board market and match the actual business planning and development of the company.

Of course, from the perspective of a traditional listed company, it is also hoped that the new three board market will have sufficient liquidity to reduce the financing cost and difficulty of enterprises.

To enter the innovation layer, we must first ensure that we do not lag behind and we need to go further in the future.

Before the official announcement of the innovation layer, Jifen design has been recognized as an innovative enterprise by the market, and the name of Ji Fen has also appeared in the final list. Liu Junfeng said that many companies wanted to enter the innovation layer after landing on the new three boards. But the overall strategy of Jifen design is to let things go their own way and do their best. They will not over adjust the long-term business plans and even sacrifice the short-term interests of the company in order to enter the innovation layer, and the final result shows that the design of Jifen is an excellent company.

Liu Junfeng believes that when the company enters the innovation level, the financing efficiency will be improved at least in the future, and the enterprise funds will be more sufficient. The driving speed of the company's strategic development will definitely accelerate.

Therefore, entering the innovation layer has more long-term benefits for enterprises.

"Of course, for us, we must first ensure that we do not fall behind". Liu Junfeng is very clear about that. So in the future, we will always pay attention to the maintenance index of the innovation level. We hope that the enterprises will have to maintain the innovation level first, and follow the policy direction and trend at all times.

If the supporting policies are introduced, and even in the future, we can further divide the innovation level enterprises into three or six equal grades.