Wangfujing Electricity Supplier: Why Do We Say "Two" When We Get Through The Online And Offline Businesses?

July 5th,

Liu Chunji, deputy general manager of the group, explained the Wangfujing at the Beijing Yi Bang crazy meeting.

From traditional retail to online

The pformation of marketing strategy, she pointed out that the key to the strategic pformation of Wangfujing is to get through the online and offline user platforms.

Liu Chunji, deputy general manager of Wangfujing group

"We are doing" two "now," Liu Chunji said. "The strategic pformation is focused on the integration of online and offline user traffic platform, which includes five channels: paction payment channel, interactive marketing channel, user touch access, commodity delivery channel and data flow channel.

"Customers say good is really good", therefore, net Fu Jing Department Stores Based on user needs formulated four Internet + marketing strategies:

(1) build a mobile terminal traffic platform -- WeChat public number matrix;

(two) to build intelligent stores, with the help of mobile terminal traffic platform and store Internet tools, we can achieve user data collection, precise marketing and rich experience, so that we can reasonably drain the stores and improve the conversion rate.

(three) continue to integrate payment capabilities (including IC cards) on the basis of integrating members to enhance the user value of Wangfujing, activate the stock users and enhance user stickiness;

(four) data collection based on store digitalization, multi format membership and payment capability integration, and analysis of large data analysis to improve the accuracy of sales promotion and scientific management decisions.

It is reported that the core of the above marketing strategy is the deep management ability of the supply chain, which connects the two ends, as well as the operation ability of the goods and customers.

It is learned that the Beijing Wangfujing department store (Group) Limited by Share Ltd, formerly the first store of new China - Beijing City department store, was founded in 1955.

Since 1996, the scale development of department stores has been promoted nationwide. As of the end of 2014, 48 large department stores have been opened and operated in 29 cities across the country.

Wangfujing department store is a retail group that focuses on the development of department stores in China.

As early as 2007, Wangfujing began to explore online business. In the early stage of development, Beijing's double security shopping center, Guangzhou Wangfujing and Changsha Wangfujing were used as a pilot project to extend online business as an extension and supplement to physical store services.

Around September 2011, the headquarters of Wangfujing department store set up an electronic commerce center. In October of the same year, the Ministry of Commerce of the Wangfujing Department signed an e-commerce project and settled in Beijing Tongzhou new town business park.

In early 2012, the Wangfujing Group officially formed an independent electricity supplier operation team.

In January 12, 2013, Wangfujing online shopping mall was formally launched.

In 2014, Wangfujing department store introduced McKinsey and IBM company to build a new platform for strategic development.