On Saturday, Women'S Shoes Abandon Their Shoes And Clothing Industry To Become Women'S Fashion IP.

Industry downturn is unsustainable.

They have abandoned the main industry cross line pformation.

Women's shoes have recently disclosed a takeover plan, which is planned to take up a total of 370 million yuan, and acquire 80% equity interest in fashion fast forward and 70% stake in Beijing Xin Xin through issuing shares and paying cash. The two companies are mainly engaged in vertical development of Internet fashion media business. They operate Onlylady women's and Kimiss girlfriends respectively.

The acquisition plan says that through this paction, the company can quickly cut into the female fashion information platform and accelerate the strategic pformation.

It is revealed that the main business of fashion front is to operate its Onlylady women's ambition Internet advertising platform.

The company provides free information content and interactive services to urban white-collar users with Onlylady women's website, App and official accounts on the third party platform, and provides integrated marketing services (network advertising, offline activities, social media promotion, etc.) through customers who are interested in fashion, beauty and consumer related industries.

Beijing Shi Xin's business nature is similar to that of fashion fast forward. Its main business is Kimiss Internet advertising platform.

At present, Kimiss has the most influential beauty makeup store and beauty interactive community in China.

It is estimated that the trading price of the 80% stake in fashion fast forward is 294 million 400 thousand yuan, and the trading price of Beijing Xin Xin's 70% stake is 77 million yuan.

According to the trading plan, the 50% stake in fashion fast forward and the 10% stake in Beijing Xin Xin will be acquired by issuing shares, while the rest will be paid in cash. According to the issuing price of 10.9 yuan per share, the listed companies need to issue 17 million 889 thousand and 900 shares altogether.

In addition, the company intends to raise 11.47 yuan per share as the base price, and raise additional funds of not more than 195 million yuan to pay the cash consideration to the counterparty.

On Saturday, 2015, its operating income was 1 billion 642 million yuan, a decrease of 6.6% compared with the same period last year, and the net profit attributable to shareholders of listed companies was 22 million 534 thousand and 600 yuan, a decrease of 37.32% compared to the same period last year.

It is worth noting that in March this year, the name of the company changed from "Foshan shoe Limited by Share Ltd" on Saturday to "Limited by Share Ltd on Saturday". Some analysts believe that Saturday's renaming is intended to weaken the main business of the footwear industry and pave the way for diversification.

On Saturday the same day announcement said that in order to speed up the development strategy of creating a fashionable IP ecosystem, the company decided to jointly invest with the Guangzhou Xinyu stone Cci Capital Ltd and Xinyu Chuang Jia investment management partnership to establish the industry fund for merger and acquisition (limited partnership).