After 95, How Can Wechat Retailers Catch Up With Young People After 90?

After 95, basically no use.

98% of WeChat users are adults.

In the QQ community, the proportion of users aged 10-29 reached 80%.

WeChat's game functions are few and based on acquaintances.

For 95 of those who love games and have no large circle of acquaintances, WeChat's attractiveness is several levels weaker than that of QQ.

When adults are infatuated with WeChat and micro-blog, QQ becomes a paradise for children.

Resourse: China Mobile community ecology report August 2015

Two

In daily life

77.3% of the 90 will pay attention to whether they like it, 40.5% will pay attention to the price level, 31.9% will be recommended by friends.

After 90, a group with a strong sense of self will start from their own preferences.

Advertising promotion, shopping guide information and other external factors have relatively little impact on them.

Resourse: Peking University market and media research center, 2015

Three

30.5% of the 90's think they are very private. 62% of the 90's most favorite way of entertainment is to stay at home and surf the Internet, ranking the top three of self evaluation after 90.

Home networking is the biggest label after 90. People are more sensitive to mobile terminal traffic. They will often check the background to prevent malicious software from stealing traffic.

When dining out occasionally, the standard of evaluation is not delicious, but whether the restaurant has free wifi.

Resourse: Peking University market and media research center, 2015

Four

After 90, boys are obviously more willing to buy on Tmall than girls born after 90.

And shoes.

On Tmall, men's purchase preference is 49%, women's wear is 35%, men's shoes' shopping preference is 40%, women's shoes are 31%.

China's population after 90 is about 140 million, accounting for 11.7% of the total population.

After 1990s, the group spent 24 billion yuan online shopping, most of which went to Taobao.

Online shopping has become the first choice for 90 people who like home and enjoy individuality.

Instead of going out, you can play with clothes and eat, and get the popularity of boys after 90.

(ComScore) China Post 90s Internet Behavior Survey Report

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Five

54.9% of the post-90s adored the business elite and the great leader followed 31.2%.

Among the business elite, Ma Yun has the highest prestige, 75.3%, Bill Gates 61.3% and Ma Huateng 41%.

It is generally believed that after 90's love chasing stars, but in the worship of people, entertainment stars only fourth of 24.4%.

Business and political elites are highly sought after.

After 90, they advertised themselves as an independent and struggling generation. They worshipped the business elite instead of taking money as the only index. They insisted on their persistence in their dreams. They were the strong identification and belonging of "living to change the world".

Resourse: Peking University market and media research center, 2015

Six

The most desired thing after 90 is travel. Among them, the most urgent travel desire is 90% of the work, up to 50.9%, and the desire of students to travel is 44.5%.

"The world is so big that I want to see it". After 90, travel is not about eating and living, but more about getting to know the local life and increasing experience and experience.

In recent years, poor travel and donkey line have been sought after by the post-90s.

Resourse: Peking University market and media research center, 2015

Seven

45.7% of the most interested countries after 1990s are American TV shows.

After 90's choice of movie, 74.3% pays attention to story type and plot, 57.1% of 90 will consider actor lineup.

77.1% of the 90's viewers thought an excellent TV play would be the best in the 10-30 episode, and the length of an American drama is about 25 episodes.

In terms of actors, 48.6% of the post-90s think that the acting is superb and the most important. 31.4% think actors should have their own style, 17.1% of them think actors must be angry.

Investigation report on summer entertainment life after 90 Resourse:2015

Eight

Up to 56.1% of the post-90s youth group will pay attention to entertainment news and occupy the highest proportion in the news field.

99.1% of the post-90s will focus on multimedia, 81.9% will focus on social media, and 71.5% will focus on games.

In the era of entertainment generalization, as an Internet aborigine, post-90s are sensitive to social fashion, star culture and popular culture.

For those with high viscosity and high activity, those who can get 90 percent will be able to enter the hot search list.

(Resourse): &ComScore, an easy think-tank.

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Nine

28.9% of the 90's use instant messaging software for leisure and entertainment, entertainment needs only after the communication needs.

Contact with friends and entertainment become the main reason for choosing the instant messaging software after 90 years. If social application can hit these two pain points together, it will naturally win the post 90s.

It's not hard to understand why QQ is still the first choice for young people to socialize.

Resourse: an investigation report on China's post-90s youth

Ten

74.1% of 90 will be in instant messaging software, plus strangers as friends, 25.9% will not join strangers.

On the whole, most of the post-90s do not exclude strangers. They are willing to use instant messaging tools to expand their circle of friends and meet more friends.

Resourse: Analysys think tank

Eleven

63.7% of the young people will be willing to learn what they are interested in, and 23.8% will take the initiative to learn all the new knowledge.

After 90, young people are very willing to accept new things, but also emphasize personal preference.

Most of the 90's happiness comes from interest, and 66.4% of the QQ group is an interest group.

Resourse: Analysys think tank & China Mobile community ecology report 2015

Twelve

90.1% of the 90's speak and act to evaluate others.

When interacting with people, 71.8% of 90 people valued dressing and 62.7% of them valued appearance.

After 90 is Yan control, is also a typical representative of the appearance Association.

Whether it is to interact with people or choose products, we should pay more attention to the internal and pay more attention to the outside world.

Can move 90, optical rich five cars is not enough, beautiful and flowery, romantic and tactful, proper conversation is also necessary.

Resourse: Yi Guan think tank

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Thirteen

83.5% of 90 people said they didn't care overtime.

When looking for a job, the attention paid to working hours was only 1.4% after 1990s, and the concern for social status was only 1.9%. The top three factors were salary, development prospects and hobbies.

The 90s are the generation of "hard work and hard work".

Just entering the workplace, the enthusiastic post-90s do not care whether they work overtime, pay more attention to salary, pay attention to whether they are challenging or not, and hope to confirm their work performance immediately.

An investigation report on the new normal workplace of &2015 in China