Hermes Meng Xiangshan: How Is The Luxury Made?

On the afternoon of July 4th, from

The only Chinese artisan, Meng Xiangshan, held a lecture in the studio of "nine stages of burning" in Jingdezhen, China, to share with him

Understanding, as well as in Hermes.

Experience.

"What do you think is luxury?" asked Meng Xiangshan.

"It is a durable consumer goods made of the best quality raw materials, the most exquisite workmanship and the most classical and scientific design. In essence, it is a kind of durable consumer goods."

This reminds me of a saying I once heard: luxury is just a good or expensive commodity.

Meng Xiangshan studio, "I have a colleague who wears shoes for almost 20 years. It looks like there are eight or nine new layers.

My wife always says I have more shoes, but most of my shoes can be worn for more than ten years, and her shoes may be lost in 35 years.

In Meng Xiangshan's view, this durability and quality is based on the insistence on details, concentration and aesthetics of a brand for decades or even hundreds of years.

"Many people just need a logo for the brand, but the real person will look at it first, then the brand, or the brand at all."

On the desk of the studio, Meng Xiangshan picked up a tea pad made by himself recently. This simple strip was made of Italy cowhide, hand painted and hand stitch, and all the edges were processed. He did it for almost 3 days.

"Someone said after seeing it," you are too close to cut it. It is not necessary. In fact, it embodies a characteristic of luxury. It is a kind of extreme aesthetics under extreme wealth. "

Monk Xiangshan's hand-made tea mat "some people say that the cost of the arm bags is only a few hundred or one thousand. I can only say that he doesn't understand.

On the first day, my supervisor taught me that a sheepskin should only make a wallet instead of material.

In fact, the best sheepskin can save two purses, but he said that our customers would use the best raw materials at such a high price.

In addition to raw materials and technology, Meng Xiangshan studio is also an accumulation process of aesthetics and design.

Meng Xiangshan believes that we do not lack people and money and machines, but lack knowledge and knowledge.

For a long time, there is no good aesthetic environment. Without good eyes, it is difficult to make good things.

"Many domestic designers find that they can not reach the design standard of foreign countries, and the boss is forcing new designs, so it is too obvious to copy and copy directly. Therefore, a change is made, and the result is the situation of turning the magic into rotten, because many classic designs may not have the original effect."

For example, now many brands and producers will make Oxford shoes. This shoe, which has been popular for hundreds of years, was invented by students of University of Oxford. At that time, the nobles made their shoes very complicated. The students at University of Oxford wanted to lead a new fashion, so they invented the sport shoes. "Britain, the United States and France are now producing this kind of shoes, but many of them respect the original design because they know that this is the most perfect form."

The cortex bookmark designed by Meng Xiangshan has been approved by Hermes director. "If consumers do not have the power of discernment, the manufacturers are not creative, so it is easy to form a vicious circle."

Now, Meng Xiangshan will try some original products in his studio. Although many friends want to buy it after they see it, he is not in a hurry to sell it. He says if he is not satisfied enough, he will never let things go out.

So at present, the production volume of the studio is relatively low, and only occasionally accepts some custom-made orders from friends.

For the studio, Meng Xiangshan's goal is to accumulate a large number of original and classic styles, and set up a multi person team to become a studio with small scale and customized production capacity.

"Someone told me that a company was doing well. I asked him what he did well. He said that publicity and culture were well done. I think ultimately, we should talk about products. In many cases, the company was packaged and advertised very well, but there was nothing really perfect.

For an Artiste, works are expressions.

No need to introduce too much, good things can speak naturally.

Meng Xiangshan in Hermes Meng Xiangshan brief introduction: Meng Xiangshan studied theoretical physics at University, then went to the Physics Research Institute of burguni University in France to study physics and new optical technology, and obtained his master's degree. After graduation, he did not continue to read the way of professional study, but went to Paris.

In that vibrant city, he received new messages every day. He discovered his interest and talent in handwork by chance. By self-learning leather production, he entered the "family walls" family business, Hermes, and began to work in the production department of leather goods. After three months in office, he was personally interviewed by art director Mme. Pascale Mussard for his design works.

Meng Xiangshan returned from Hermes in 2010 and opened his own leather workshop in Changsha in 2014.