European Outdoor Federation Secretary General Talks About Future Outdoor Industry Development

July 5th afternoon, ISPO SHANGHAI 2016 - Asia (summer)

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The press conference was held at the Kerry hotel in Pudong, Shanghai. The Secretary General of the European Outdoor Federation, Mr. Mark Held, attended the opening ceremony and expressed his views on the future of the outdoor industry.

Outdoor industry status quo

China's outdoor industry is very similar to that of Europe, but China's outdoor exhibition industry develops faster and has shorter stages.

At present, the total value of the European outdoor market is about 37 billion RMB.

50%.

The consumer base is extensive, from outdoor athletes to ordinary fans, outdoor products are widely used in daily life.

Economic situation

The euro zone was in the doldrums from the end of 2011 to the middle of 2014, but during this period, the outdoor industry was more active than other markets and did not fall into recession.

So for outdoor market, there will not be too much impact on the external environment.

In the first half of 2016, we returned to the upswing. In the face of Britain's departure from Europe, the current situation is that the political, economic and weather changes are very fast and unpredictable, forming three difficulties.

Market changes in recent two years

In the spring and summer of 2015, sales were relatively healthy. However, due to the warmer autumn and the late arrival of winter, the industry was affected by clothing and footwear, and the hardware market was more active.

From the beginning of June 2016 to the June 2016, our optimism seemed to be correct. 81% of the EOG members reflected sales growth compared with that in 2015.

EOG background introduction:

In 2003, the European Federation of outdoor TheEuropeanOutdoorGroup (EOG) was jointly established by 19 internationally renowned outdoor company in 2003. At present, the number of members has exceeded 70.

Its members form an alliance across national boundaries and have strong cohesiveness.

Before 2003, most of outdoor company in Europe focused more on consumer demand and did not realize the development trend of the global outdoor sports market.

The purpose of EOG is to represent the common interests of the whole European outdoor market. This is also the original intention of EOG's establishment, that is, the opportunity and platform for establishing an outdoor sports industry to discuss the industry trend, not only focus on the development trend of the European market, but also the development trend of the whole inter national industry in the future.

The European outdoor exhibition (OutDoor), which is held in Germany every summer in Frederic River, Germany, is a professional exhibition owned by EOG itself.

In addition, EOG and ISPO have carried out exclusive strategic cooperation in the global market.