French Hand Shoes Want To Seize China'S High-End Market

In a villa in Jianguo Road, Shanghai, France

Claude-Eric Paquin, chairman of the FFC, showed the people present a pair of improved shoes.

"Asians and European people have different foot types.

Chinese tend to have smaller feet, wider forefeet and flat feet.

European feet are thin and flat. "

Claude-Eric Paquin said the Federation of French footwear and some French native speakers.

After 2 years of technical and market research, a lot of work has been done in adjusting the shoe type.

Now they have made some shoes that are more suitable for Chinese feet and are going to introduce these shoes into China.

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"These shoes are hand-made shoes made by French enterprises."

He stressed.

The Federation of French footwear industry has commissioned a professional investigative body to extract more than 4300 Chinese consumers from 25 to 45 years old.

"China is undoubtedly the largest market in the world, and has great potential."

Claude-Eric Paquin said.

Reporters learned that these French hand shoes positioning "entry-level luxury", the price is good, the price is between 1500~4000 yuan.

Due to lack of financial support, most of the shoes that will soon enter China are lack of Publicity because they lack market publicity.

But Claude-Eric Paquin is not too worried.

He believes that first China's market is big enough, and overall consumption is growing rapidly; secondly, he observed that more and more Chinese consumers need high quality products, "they want shoes with brand history and quality, and at the same time they need to walk comfortably."

And these characteristics are all French shoes.

It is learned that the Federation of French footwear industry will hold the theme of "France's passion" shoes exhibition at the Kerry Center in Jingan from the end of September this year to the beginning of October. Meanwhile, temporary exhibition shops will also open in the same period.

In order to help these local shoe companies to open up the market and the situation in China, the Federation will also carry out brand promotion, business meetings and various exhibitions in the future.

"My suggestion is that the retail price difference between shoes and Chinese laws should not exceed 20%."

Claude-Eric Paquin said.