Chinese Plush Enters Brand Era

Yu Wanjun proposed the establishment of Chinese artificial

The trend R & D center is pmitting a signal -- China.

We must be self reliant.

What's more, the future of the plush industry is to stop counting the quantity, but to check the quality. Instead of comparing the price, we should create value. Instead of following the trend, we should pay attention to the initiative and pay attention to R & D.

In this era of environmental protection, which cares about animals and refuses to hurt, there are many international

Brands have promised to abandon the use of leather products.

Following last year's HugoBoss statement that it no longer used fur products, Italy fashion brand GiorgioArmani joined the army of "anti fur" in March this year, announcing that since the 2016 autumn winter series, all GiorgioArmani clothing series will no longer use genuine fur.

Indeed, with the idea of protecting animals and cherishing life, people are paying more and more attention to artificial fur.

In order to get the international popular information in time, accurately understand the domestic and foreign market customer demand, and put more fashion elements in artificial fur, the Chinese wool textile industry association, China Men's wear design trading center and Ningbo Wei Yi Plush Co., Ltd. jointly launched the Chinese artificial fur trend research and development center.

In June 23rd, China's artificial fur trend research and development center was officially unveiled in Ningbo Weiyi Plush Co., Ltd.

At the unveiling ceremony, Xu Wenying, vice president of the China Textile Industry Federation, assistant president of the Circulation Association of China Textile Industry Federation, Deguchi Hirono, Minister of KANEKA fiber division of Japan branch, and Yu Wanjun, chairman of Ningbo Weiyi long Plush Co., jointly pressed the rotating ball, which symbolizes the official launching of the center of Chinese artificial fur trends research and development center.

Yu Chengyan, general manager of Ningbo Weiyi Plush Co., Ltd. presided over the ceremony.

Design leads China's Plush to become stronger

In addition to the excitement of the Chinese artificial fur trend research and development center located in Weiyi, Yu Wan Jun is more anxious and worried about the development of the artificial fur industry.

He said that every time he went to study and exchange, and saw the endless factory buildings and Qi Shuashua's equipment, he would be worried about the huge capacity and the lower and lower prices. When everyone made over priced products, they would start bargaining with each other and form a vicious competition.

Yu Wanjun believes that the textile industry should not develop this way.

China has a long history of 5000 years and has a profound culture. The textile industry should pass on these precious history and culture to the industry and pass it on to the products.

Yu Wanjun pointed out that the establishment of China's artificial fur trend research and development center is to convey a signal that China's Plush must be self reliant.

What's more, the future of the plush industry is to stop counting the quantity, but to check the quality. Instead of comparing the price, we should create value. Instead of following the trend, we should pay attention to the initiative and pay attention to R & D.

In order to better achieve this goal, the Chinese artificial fur trend research and development center invited the first ten experts from Italy, France, Korea, Japan, China and other countries, including brand designers and University experts, to form an expert group of China fur trend research and development center, which will play a special role in their respective fields and provide support for the trend research and product development of artificial fur.

Huang Shuyuan, chairman of the China Wool Textile Industry Association, said: "China's artificial fur trend research and development center is an organic combination of relevant industry organizations, enterprises and designers. The center will carry out regular publicity activities on artificial fur trends in the light of the principle of information exchange, mutual use of talents and sharing of resources, so as to promote the brand promotion and market promotion of high-end artificial fur products.

I believe that in the future, it will make important contributions to promote the healthy development and sustainable development of the artificial fur industry. "

Deguchi Hirono believes that the concept of environmental protection is a good opportunity for the artificial fur industry, but opportunities can not guarantee that the future development of the artificial fur industry will be smooth sailing.

Because when the clothing brand stops using genuine fur, the quality of the artificial fur instead of leather can not be matched with the real leather. Soon, the use and demand of artificial fur will also decrease and even go to the end.

As a fiber development enterprise, KANEKA will develop the same or even surpassing products from the angle of fiber with the Chinese artificial fur trend research and development center.

Huang Shuyuan spoke highly of the contribution made by Wei Yi to the development of the artificial fur industry.

She said: "KANEKA has been working hand in hand with Japanese KANEKA to promote the wide use of artificial fur in the life field.

This is not only the combination of raw materials and industry, but also the combination of quality and brand, so that more consumers can understand and approve the fashion value and environmental characteristics of artificial fur, and promote "enjoy fur to refuse injury" to become a new concept of social fashion and ecology, technology and aesthetics.

According to the introduction, Wei Yi Plush was founded in 2013. It is a new company founded by Yu Wan Jun in its Ningbo North Wei Textile Co., Ltd., which was the first national scale of artificial fur and the first grade of products.

As the first domestic leading manufacturer of imported fur making equipment imported from Japan, the weft Plush has been equipped with 60 weft knitting top feeding machines, 220 weft knitted circular knitting machines and six matching lines. The daily production (large and small fur) can reach 4 million meters.

Relying on advanced equipment, strong R & D and design strength, for many years, its product quality not only enjoys a reputation both at home and abroad, but also wins the popularity of LV, GiorgioArmani, PRADA and other international top brands.

In 2014, it was accepted as a new exhibitor by the top international fabric exhibition France first sight (PV), and in 2015, it was appraised as the "national artificial fur product development base". With the unveiling of China's artificial fur trend research and development center, Weiyi Plush will become the leader of the world fur industry.

It is worth mentioning that Yu Jun has been committed to artificial fur business for many years. With the goal of "focusing on integrating the love into the creative green fashion industry, and working with the industry chain upstream and downstream to win cooperation and create the world's first brand of fashion artificial fur", its 4 artificial fur enterprises sold 1 billion 450 million yuan in 2015, and the total profits and taxes amounted to 170 million yuan, and have become the world's largest artificial fur producers.