Children's Clothing Becomes A Strong Engine For Garment Industry Development

Children's wear

Mainly covers the age of 0~14 age group of people dressed, according to age and height difference, the related products can be subdivided into 0~3 years old children's clothing and 4~14 years old children's clothing, according to the product type can be divided into uniforms, coats, trousers, T-Shirts, shoes and so on.

The growth of the number of children and the upgrading of consumption brought about by the release of the second child policy are possible for the expansion of children's clothing market.

The "13th Five-Year plan" put forward the policy of "full implementation of a couple having two children".

Since the partial opening of the second child policy in 2013, the number of new born babies in China has opened a pattern of rapid growth. The full implementation of the second child policy will keep the number of newborn babies even higher than the current high growth rate.

From the second half of 2013, the new children's clothing consumption brought about by the partial opening of the second child policy is mostly reflected in infant clothing.

By the end of 2016, the consumption of older children's clothing will usher in accelerated growth at the beginning of ~2017.

Under the promotion of the upgrading of consumption and the liberalization of the second child policy, our country

Consumer goods will maintain a relatively high growth rate, and the market size is expected to exceed 150 billion yuan in 2017.

Recently, the China high tech children's clothing industry survey and investment forecast report released by China Industrial and Commercial Research Institute pointed out that children's clothing market is becoming a new growth point of the clothing industry under the background that the adult clothing market tends to be saturated. 2016~2021

At the same time, residents' income growth and consumption upgrading have also created favorable conditions for children's clothing market consumption.

Statistics show that in 2015, the per capita disposable income of the whole country was 21966 yuan, an increase of 8.9% over the previous year, a real increase of 7.4% after deducting the price factor.

The per capita disposable income and per capita consumption expenditure of urban residents and rural residents have increased relatively fast.

Supported by this, the increasing consumption ability of urban and rural residents provides a guarantee for the prosperity of infant industry.

At present, the proportion of post-80s and post-90s groups is increasing. The more excellent economic growth environment, higher demands for quality of life, and the mainstream consumer spending of the "4+2+1" family structure have two generations of wealth accumulation foundation, which constantly amplifies and promotes the consumer demand for baby products.

They prefer to dress their children up.

Beautiful, often choose new clothes for their children.

According to a survey conducted by China children's Industry Research Center, 80% of the family's child expenditure accounts for 30%~50% of the total household expenditure, and infant consumption has become an important expenditure for family consumption.

Compared with men's clothing, women's wear and other adult clothing categories, China's children's wear industry started late, and there is still much room for expansion in market growth.

Russia's Carlo Pazolini group has been producing luxury high-end shoes and accessories since 1991, and now has pferred 70% of its manufacturing business from Europe to China.

There are stores in Beijing, and it is said that more retail outlets will be opened in China.

In 2014-2015 years,

Sales in the domestic market have dropped sharply. Sportmaster group has opened 12 Sportmaster brand chain stores in China and 19 O 'STIN brand chain stores (Sportmaster group's brand, main middle end casual wear).

According to Sportmaster sources, China is the most attractive market in Asian countries.

"It is a large and rapidly developing market, and we must compete with global brands," he said.

In addition, compared with other Asian markets, entry to China is less hindered.

"Sportmaster currently has dozens of retail outlets in China.

Obviously, their expansion strategy is very successful. In 5 years, the company's chain stores in China are larger than its own retail stores, "Nigmatullin said.