Primadonna Created The "Men E Cup Day" To Read Women.

A post, "you don't understand the trouble of big breasts", has been very popular in social media. Besides telling about the inconveniences brought by the big chest, there are still some "provocative" screams at the end: "try two solid balls on the top of your chest."

Someone really did.

Ignace Van Doorselaere is Belgium's luxury big size underwear brand PrimaDonna's CEO, many men want to come to their underwear beauty poster office work.

But Doorselaere is obviously a more professional man.

He has been thinking about how to make male employees better understand the target audience of the brand - big chest sister, so he can not help asking deep into his soul: "as a man, how can we truly understand the feeling of a E cup woman?"

Of course, having a chest of the same E cup! He quickly implemented this inspiration, and prepared a hanging strap of two iron sheets with nearly 6 Jin weight for every male employee in the company.

"Imagine you are a woman, dragging a pair of overweight breasts all day, and you will understand why you need comfortable underwear to support them!"

The more you think about it, the happier you will be.

A global male E cup day was also set up.

On this day, all male employees of the company have to carry on this "E Cup" chest, and plan to experience "what kind of experience is it with E cup?"

At first, they seemed to be looking forward to the new experience.

But soon after, there were male workers who felt the difficulty of big breasts. "E Cup" was too heavy.

A red lead was drawn on the shoulders.

There is a body that will not be able to support the "chest", swaying up and down in the air......

Others are self-taught. When they sit in office, they find that "E Cup" is heavy and hindrance. They simply put them on the table for a rest.

(because girls sometimes do this).

Empathy experiments emphasizing empathy are indeed a good idea.

The experimental video has gained nearly 1 million clicks on Facebook.

There are quite a few scenes in the video, which are too much to be laughed at.

PrimaDonna focuses on big size underwear and sells underwear models from C cup to J cup.

For women with more than D cups, choosing a comfortable and comfortable underwear is not an easy task.

Doorselaere, as a brand CEO, wants to solve this problem for target female audiences.

"Incorrect posture can cause problems in the back and neck. At the same time, tightness of the shoulder strap may also cause headache, and gastrointestinal problems may even occur."

According to him, PrimaDonna also has her own tailor specializing in making bra straps.

This warm, low-cost, and empathetic marketing campaign seems to be a lot of dust.

In social media, female consumers responded positively to the experiment.

Many commentators said that after watching the advertisement, they wanted to buy this brand of underwear. There were some big breasts who didn't buy underwear very well. They said they only hoped for PrimaDonna.