Marion Claudia Designs High Jewellery For Chopard

Chopin joined Eco Age and her founder Livia Fuss in joining the Green Carpet Challenge program, which advocates the establishment of a link between ethics and aesthetic design. The plan was supported by the ARM. The gold material used in the work came from the mining area in South Africa which was awarded the "fair mining" Fairmined. All diamonds are purchased from manufacturers certified by the responsible jewellery Committee.

C Hopard (Chopin) sustainable development of jewelry industry Luxury industry Set up a pioneer model, proud to launch the Green Carpe. In the process of sustainable development, Chopin took another step forward and invited Marion Cotillard (Marion Claudia) to design high-end jewelry for the brand.

Marion Claudia is wearing Green Carpet series. Jewellery It appeared in the red carpet of Cannes Film Festival in 2013. On the 87 Oscar, French film star Marion Claudia, who always advocated French style, chose a pair of Chopin jewelry series earrings for her red carpet tour. It is also the Oscar winner who will launch her personal design bracelet and necklace jewelry series at the May Cannes Film Festival.

She said it was the first time that she had personally participated in the design. She enjoyed the process, probably because the protein stone used in this design is from her hometown, Australia.

Chopin joint president and art director Caroline Scheufele (Caroline Schaefer) and Eco Age creative director and Green Carpet Challenge founder Livia Firth (Livia Fuss) jointly promote a large-scale sustainable development process, this process is deeply named "The Journey". An unbelievable premium jewelry series full of ethical standards.

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Luxury is really "identity" when it exists in boutiques. This argument may be feasible 10 years ago, but now everything has changed. "Remember when I first decided to buy a big bag, I really stayed in the shop for a long time. I tried a lot of money, and the attentive service of the salesperson was around me. I felt really good at that time. But now, there are nearly twenty kinds of big bags in my family. Buying bags is not the same thing at the beginning. I know exactly what I want. When I search the Internet, I'll finish the order and get a high efficiency. Leona, 35, works in a foreign company. In her own words, consumer luxury goods have changed from "white mouse" to "old lady". "Now, I don't want to shop very much and how to make it convenient." This is also the result of luxury customers' cultivation over the years. A group of mature guests have skipped the stage of "everything needs to be in touch".

"Chanel's move into the electricity supplier is right, because today's lifestyle and consumption habits of consumers have changed, and luxury goods will lose many opportunities if they do not touch the net," he said. Zhou Ting, President of Qian Bao think tank and President of the Institute of wealth quality, said: "now it seems that Chanel has made a big deal. Its global parity strategy is actually preparing for the on-line business."

Why luxury goods choose the net at this time? In Zhou Ting's view, in addition to the general trend and changing ideas, it is also related to the technology of the Internet. "A few years ago, they did not dare to move because many Internet technologies were not enough to support the demand for luxury goods, but now they are ready." Zhou Ting said, "for example, 3D printing and other auxiliary technologies can help luxury goods accomplish high demands for guests."