Bei Sao'S "Throw Away Women" To Open Up The Chinese Market

Last time, Beckham came to China and traced back to Beckham China in 2013. This time, Bei she How much more is the game of "throwing away women and women" to China?

That time, she had been driving slowly for sixth days, and only stayed for three days. The main task was to take her husband home. If 2013 is a matter of course, then this time, Bei sister-in-law. China OK, it can be regarded as "deep Tour". In five days, what has she done in two cities?

Then, endorsement, salvage gold? Nonono, how well are you, Bei sister-in-law? In the past two years, she has managed to make Victoria Beckham a thrived business and expand her business territory to the country of China. The female boss is of course "no profit can't afford to get up early".

First step: expand Circle of friends We are friends. This time, Bei Sao is definitely trying to penetrate her brand into the Chinese market. So, is the importance of connections still more? The first landing in Hongkong was the amfAR charity evening dinner held in Hongkong's Shaocheng film city on the evening of March 14th. In the evening, Bei sister-in-law appeared in a white dress and was in excellent condition. He opened a circle of friends at a dinner party and posed with many celebrities. He also praised Carina Lau's "Super Chic".

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Wang Daren is an enterprising entrepreneur who takes risks and is loyal to his own ideas. The most important thing is that he is always happy with it.

In the eyes of fashion writer Jess Cartner-Morley, Wang Daren in black coats, black jeans, grey sweater and sports shoes and white headphones is more like Silicon Valley elite than top designers. But the details impressed her: the round neck of the sweater showed the top quality of the double cashmere material, and the hairstyle was perfect. When the lunch was taken, the young man on the side table even turned around and looked at him blatantly. That's right. It is undoubtedly the most popular Alexander Wang (Alexander Wang).

"What's interesting is that Alexander Wang means everything to young people, but their parents hardly know anything. Of course, this is one of the reasons why young people love him." Said Morley.

Alexander Wang has been reported on the occasion of the promotion: fans started queuing up to buy discounted bags and clothes at 5 o'clock in the morning at temperatures below zero, most of them were under 25 years old or below.

Alexander Wang jeans look more Mark Zuckerberg's taste than Karl Lagerfeld, which is clearly not a coincidence. Wang Daren himself believes that "technology is the source of all things". When one of the most important works of last year, Alexander street, H&M, was released, the blockbuster news was not released in a traditional way, but secretly detonated Instagram at midnight on a Saturday night.

Wang Daren often used the word "dialogue". "Compared to fashion, fashion means more dialogue". "For brands, nothing is more important than facing consumers directly." as a brand, we talk with consumers about anything, such as music, and some dialogues will bring trends and products, and some are just dialogues.

He is good at cross boundary multi channel dialogue, and has led three fashion brands with completely different pricing and complete independent customer groups. What's the feeling of designing for H&M and the customers of Paris? "Obviously, the two are not opposites. I like the way of two purposes. I'm interested in grand narration, not raising the price point. The great challenge of Paris is that it must remain noble, and so is H&M. It must be close to the people, and the two designs are exciting. Wang Daren, 31, seems to have pinpointed his own beat in a dual identity. This is probably a more flexible identity from the super brand era to him and to the contemporary JW Anderson, who is also the Loewe creative director of LVMH.