Luxury Goods Are Urgently Embraced By E-Commerce

Apart from the fact that the Chanel brand itself will enter the electricity supplier, its three M tiers d 'Art advanced handcraft workshop (including gloves workshop Causse, cap making workshop Maison Michel and Scotland knitted brand Barrie Knitwear) of its subsidiary Paraffection will go ahead one by one, and it is estimated that a separate e-commerce website will be launched by the end of this year. Bruno Pavlovsky said that these three advanced handicraft shops are relatively small, and developing online sales helps to expand their customers and businesses.

In fact, in 2014, Bruno Pavlovsky still insisted on the idea of being a boutique. At that time, he still hoped that consumers could go to boutiques and feel it. Chanel Service. When he was interviewed by BoF founder Imran Amed, he asked why Chanel did not carry out accessories and clothing. Online sales To make it clear, "fashion needs people to see, touch, feel and understand."

And this sudden change, Bruno Pavlovsky explains, "doing business is actually a transformation, an evolution that can better serve customers. What we need to do now is to better serve the electronic services rather than the popular ones. "

In fact, there are more than one Chanel. Fendi also announced that it will launch an e-commerce website this year, initially offering 28 European delivery services, and opening the Japanese and US markets later this year or 2016. Fendi chairman and CEO Pietro Beccari has confirmed the news: "this is a way of customer service." It is said that the women's clothing series will be sold from February.

　　 Burberry Originally stationed in Tmall was considered a very bold move, Hugo Boss and the Philippines screen authorized the network is also a tentative step for luxury goods. Giorgio Armani has also launched e-commerce channels in China.

When it comes to embracing the Internet, it has to mention Burberry, which is the first luxury brand to profit from e-commerce and new media. Burberry's live webcast shows so vividly that at the time, other luxury goods were still immersed in traditional marketing methods. Today, Burberry's popularity in China proves how wise this choice is. Its camping in Tmall also made many people eliminate the fear of online luxury fakes, and paved the way for the successors. I wonder how Louis Weedon will consider the sale of China's official website so far.