How To Display Brand Underwear During The Season?
Seasonal changes look at shop windows
Seasonal fashion signals the fashion consumer goods market, and seasonal signals also signifies competition.
Trend oriented businesses can often pmit seasonal information faster than natural time.
The impact of seasonal changes on human basic social behavior has been getting smaller and smaller. However, seasonal factors still have significant impact on clothing retail sales, including underwear sales.
The advance of seasonal display shows that real fashion goods always take the lead in seasonal changes.
Soon after the snowy new year, customers can feel the spring fashion in the window of Paris famous shop street.
Fashion trend
Information.
Fashion tends to be ahead of fashion, and the season of the fashion industry often takes the lead in the natural season.
Taking the natural season as a reference, the preview of the next season's commodity popularity, which reflects the brand's guiding ability and confidence in fashion trend, will also be coming in.
Window changing season
Before the rush hour, we should first establish a leading image.
Window changing plants
Plants that are most sensitive to seasonal changes can be selected.
The most common are flowers and trees, and because of their small size and easy to design and handle, they are more suitable for changing windows.
Large trees must be changed to solve the volume problem.
Choosing plant props, display designers need to know what flowers are growing in season. What are the trees? Where are the corresponding areas where the flowers and trees grow and migrate? Only by mastering these information, can appropriate plant props be used in the appropriate fashion underwear brand windows in the corresponding season.
It should be noted that not all plants can be presented in limited windows.
For smaller and convenient plants, the real props can be used; but for larger plants with difficulty in buying, the window display can be changed through artistic simulation conversion.
Combination of freight yard and season change
If the window changing theme of the window is full of romanticism, then for commercial reason,
Window display
We must focus on realism - highlight the main theme of the new season.
The women's underwear products in the shop guide area and the background area of the window display must be combined with the theme of the same theme and the window theme.
A headache for businesses is the replacement of new and old goods in fashion lingerie products during the season, often over the season.
One of the promotional functions of bra underwear products is to increase the turnover rate of the whole store through the turnover of the merchandise mix, and to sell different main products series at different times, so that all the merchandising roles in the sales plan should have the opportunity to play the leading role.
When changing seasons, new products should be planned out at different times, and will replace all over season products with time.
Seasonal products will also consider seasonal product pition when designing and developing products. At this time, the products should not be rushed out of the sales stage. First, when the theme change of the window is replaced, the guiding area and the window combination area will be allowed to be pferred to the new season products.
Seasonal change of products
The ultimate goal of the design of window display and the design of cargo area combination is to achieve sales.
How to sum up all the efforts to bra bra products? The key is from the window changing theme design to the cargo area combination. Finally, the visual logic direction of the main product should be clear and clear.
If you can combine the goods of the same series with the theme closely with the corresponding visual theme area, you can focus the customer's attention on this topic.
In the face of new business models, changes can break through to new markets.
Businessmen's efforts to make people's home life concept has been improved in all aspects of the performance, China's underwear industry also has a lot of enterprises found this trend of consumption.
As a well-known underwear enterprise in China, it has been very active and active in satisfying the needs of consumers and upgrading products.
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