Designing Clothing Store Environment Must Follow Principles.
Mastering skills is very important. It is very important to facilitate customers and serve the public. Generally speaking, the color of famous brand stores is the pass and symbol for entering the market.
Scientific and rational design of the interior environment of clothing shops is not only conducive to improving the business efficiency of clothing shops and the utilization rate of business facilities, but also to provide customers with a comfortable shopping environment, to meet the spiritual needs of customers, so that customers are willing to shop and shop for entertainment, so as to improve the economic and social benefits of clothing store enterprises.
The design of the interior environment of clothing shops must adhere to the customer centered service tenet and satisfy the customers' various requirements.
Today's customers no longer regard "shopping mall" as a purely buying activity, but regard it as a comprehensive activity that integrates shopping, leisure, entertainment and social interaction. Therefore, clothing shops should not only have enough goods, but also create a suitable shopping environment, so that customers can enjoy the most perfect service.
The design of the interior environment of clothing shops should be determined according to the scope and category of the commodities and the habits and characteristics of the target customers.
With distinctive management features, the target customers are firmly attracted to clothing stores.
send
customer
As soon as you look at the appearance, you stop and wait and see, and have the desire to shop. When you enter the store, you have a strong desire to buy and new feelings.
The design of the interior environment of clothing shops can reasonably organize the management and operation of commodities so as to closely integrate all links of entry, storage, pportation and marketing, so as to enable each staff member to give full play to their potential, save labor time, reduce labor costs and improve work efficiency, thereby increasing the economic and social benefits of enterprises.
Brightness and color pparency are very important in clothing store design.
Warm colors and bright colors give people a sense of progress; cool colors and dark colors give people a sense of retreat.
Usually,
clothing
The brightness of a store determines the brand's personality.
The famous painter Van Gogh once said, "no bad thing."
colour
Only a bad match. "
Red, orange, yellow, green, blue, violet, and full of color in real life.
For clothing stores, color in a limited space is an emotional language, it expresses the real feelings of a clothing appeal.
Experience tells us that in the use of color in clothing stores, no matter what color the brand needs, we must stick to one principle, that is, we must realize the harmony of store color.
Although the great red attracts people's attention, it does not always express the appeal of the brand, or the distance between the consumer and the brand.
In fact, the color of clothing store is the emotional language of consumers and clothing communication. The harmony of colors can achieve the zero distance emotional communication between consumers and brands.
Most of the colors of big British brand are exquisite beige.
Chanel's shop is exquisite black.
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